Laura Geller’s foundation products are beloved for their skin-friendly formulas and luminous, natural-looking finishes—especially for women over 40. Whether you’re using her bestselling Baked Balance-n-Brighten Foundation or trying out newer complexion products from her line, knowing how to apply them properly makes all the difference. This step-by-step guide walks you through achieving a flawless, radiant look that still feels like you.

Step 1: Prep Your Skin with Skincare
Before diving into makeup, it’s important to start with well-prepped skin.
What to Do:
- Cleanse your face to remove oils and impurities.
- Moisturize with a lightweight, non-greasy moisturizer to hydrate your skin.
- If desired, apply an eye cream to smooth fine lines around the eyes.
Why it matters: A smooth, hydrated base helps your foundation apply more evenly and prevents flaking or caking—especially if you have dry or mature skin.
Step 2: Prime with Laura Geller Spackle
Priming is essential for long wear and a refined finish.
Recommended Product:
Laura Geller Spackle Primer (choose from Original, Hydrate, Champagne Glow, etc.)
How to Apply:
- Use a pea-sized amount and apply with your fingertips.
- Focus on areas with texture, dryness, or fine lines.
- Let it set for about 30 seconds before applying foundation.
Pro Tip: Choose the Hydrating Spackle if your skin is dry or mature. The Mattifying version is great for oily skin types.
Step 3: Apply Laura Geller Baked Foundation
Time for the hero product!
Recommended Product:
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Tools You’ll Need:
- A fluffy kabuki brush or foundation brush
How to Apply:
- Swirl your brush into the baked powder.
- Tap off any excess.
- Buff the product onto your skin in circular motions, starting at the center of your face and blending outward.
Why it works: The color-correcting pigments in the formula adjust to your tone and neutralize redness, giving you a bright, even complexion with a lightweight feel.
Step 4: Build Coverage Where Needed
Laura Geller foundations are buildable—so no need to go full-face right away.
How to Apply:
- Add more product to areas that need additional coverage (like the cheeks, nose, or chin).
- Blend gently with your brush to avoid disrupting the base.
Pro Tip: Use a damp sponge to gently press foundation into the skin if you want a softer, more skin-like finish.
Step 5: Set Strategically (Optional)
If you have oily areas or want longer wear, set with powder.
How to Apply:
- Lightly dust a translucent setting powder on the T-zone.
- Avoid over-powdering to keep that natural glow.
Step 6: Add the Finishing Touches
Complete your look with a few subtle extras:
- Blush: Laura Geller’s Baked Blush-n-Brighten blends beautifully over her foundation.
- Highlighter: Add a touch of radiance to the cheekbones, brow bone, and cupid’s bow.
- Setting Spray: Use a dewy setting spray to lock in makeup and enhance glow.
Final Tips for a Natural Look
- Use light layers and blend well—this foundation is designed to mimic real skin.
- Focus on evening out your skin tone rather than full coverage.
- Choose shades that match your undertone. If in doubt, opt for a slightly lighter shade and warm it up with blush or bronzer.
Final Thoughts
When applied correctly, Laura Geller Foundation delivers a fresh, glowing complexion that enhances your natural beauty without masking it. With skincare prep, the right primer, and a gentle hand, you can achieve a radiant, age-defying finish that looks and feels like your skin—only better.