Benefit mascaras are known for their ability to transform lashes—adding length, curl, volume, and definition. Whether you love They’re Real!, Roller Lash, or Badgal Bang!, proper application can take your lash game from average to amazing. This step-by-step guide will show you how to apply Benefit mascara like a pro, so you can enjoy maximum impact with every swipe.

Step 1: Start with Clean, Dry Lashes
Before applying mascara, make sure your lashes are clean and free of oils, makeup, or leftover product. Oil and residue can cause smudging and affect how well the formula adheres.
Tip: Use a gentle eye makeup remover to ensure your lashes are completely clean.
Step 2: Curl Your Lashes (Optional, But Recommended)
If you want added lift and drama, use an eyelash curler before mascara application. Gently clamp at the base of your lashes and hold for 5–10 seconds.
Why it helps:
Curling opens the eyes and helps mascara enhance the shape and length of your lashes even more.
Step 3: Wipe Off Excess Product
Pull the wand out of the tube and wipe off any clumps or excess product on the edge or with a tissue. This helps avoid overloading the lashes and gives you better control during application.
Step 4: Apply Mascara from Root to Tip
Start at the base of your upper lashes and wiggle the wand back and forth as you move upward. This helps coat each lash fully while separating them and adding volume.
For Benefit They’re Real!:
Use the spiky tip of the brush vertically to define hard-to-reach lashes in the corners and along the lower lash line.
For Roller Lash:
Let the curved brush hug the lashes to lift and curl as you pull upward.
For Badgal Bang!:
Use a light hand at first—it’s a high-impact formula—and layer slowly to avoid clumping.
Step 5: Add a Second Coat (If Desired)
If you want more volume or length, apply a second coat while the first layer is still slightly damp. Too many dry layers can cause flaking or stiffness.
Tip: Focus extra coats on the outer lashes for a flared, wide-eyed effect.
Step 6: Define Bottom Lashes Carefully
Use the tip of the wand or a smaller brush (or even Benefit’s They’re Real! Tinted Primer) for more control on your bottom lashes. Be light-handed to avoid smudging.
Step 7: Clean Up Any Smudges
Use a cotton swab dipped in micellar water or a clean spoolie to remove any mascara that got on your skin. Let it dry before touching it to avoid smearing.
Step 8: Let It Set, Then Go
Give your mascara a minute to fully dry before blinking too hard or applying setting spray. Once dry, your lashes will be lifted, defined, and ready to last all day.
Bonus Tips for Best Results
- Use a lash primer (like Benefit They’re Real! Tinted Primer) to prep and condition lashes for smoother application.
- Replace mascara every 3 months to avoid clumps, dryness, or bacteria buildup.
- Choose the right mascara based on your lash goals:
- Roller Lash for curl
- They’re Real! for length and separation
- Badgal Bang! for volume and intensity
Final Thoughts: Lashes That Wow
With the right technique and the perfect Benefit mascara, you can achieve show-stopping lashes that elevate your entire look. Whether you’re going for a natural lift or a dramatic, lash-extension effect, this step-by-step guide ensures you get the most out of every application. Grab your favorite tube and let your lashes steal the spotlight!