Maybelline’s Color Sensational Lipstick line has been a staple in drugstore beauty aisles for years. Known for its vibrant shades, creamy texture, and affordable price, it’s a go-to for many makeup lovers. But with so many lipstick options available today, does the Color Sensational Lipstick still live up to its hype in 2025? In this honest review, we’ll break down the formula, shade range, wear time, and overall performance to help you decide if it’s worth adding to your collection.

1. Formula and Texture
The Color Sensational Lipstick is famous for its creamy and moisturizing formula. It glides on smoothly, providing rich pigment without feeling heavy or drying on the lips.
- Pros:
- Hydrating feel thanks to ingredients like Vitamin E and jojoba oil
- Comfortable for long wear without flaking
- Not sticky or overly glossy, striking a perfect balance
- Cons:
- May feel a bit too creamy for those who prefer matte finishes
- Requires reapplication after eating or drinking
Verdict: The formula strikes a great balance for those who want a moisturizing, creamy lipstick with vibrant color.
2. Shade Range and Pigmentation
Maybelline offers a wide variety of shades in the Color Sensational line—from classic reds to soft pinks, nudes, and deep berries. The pigmentation is generally strong, delivering rich, opaque color in just one or two swipes.
- Standout Shades:
- “Rich Ruby” for a classic red
- “Fuchsia Flash” for a bright pop of pink
- “Nude Nuance” for an everyday neutral
- Shade Inclusivity: The range covers many undertones, but some users with very deep skin tones may find limited options.
Verdict: The pigmentation is impressive, with plenty of shade options for most skin tones, making it a versatile choice.
3. Wear Time and Longevity
Color Sensational lipsticks generally last 3-4 hours on the lips before needing a touch-up. They wear comfortably and fade evenly rather than patchily.
- Pros:
- Comfortable wear without drying out lips
- Even fading that doesn’t leave harsh lines
- Cons:
- Not a long-wear formula, so frequent reapplication is necessary
- Transfers easily when eating or drinking
Verdict: Ideal for daily use when you don’t mind reapplying but may not be the best choice for long-lasting all-day wear.
4. Packaging and Presentation
The lipstick comes in a sleek, sturdy tube with a clear cap that lets you see the shade easily. The packaging feels solid and looks more premium than typical drugstore products.
Verdict: Attractive, user-friendly packaging that stands out on the shelf.
5. Price Point
At an affordable price typically between $7 to $10, Color Sensational offers excellent value for the quality of the product.
Final Thoughts: Does Maybelline Color Sensational Lipstick Live Up to the Hype?
Yes—with some caveats. The Color Sensational Lipstick excels in delivering a creamy, hydrating formula with vibrant colors that suit a wide range of skin tones. It’s a fantastic everyday lipstick that feels comfortable and looks beautiful.
However, if you need ultra-long wear or a matte finish, you might want to explore Maybelline’s SuperStay Matte Ink or other long-lasting lines instead. But for classic, comfortable, and affordable lipstick that performs well, Color Sensational remains a drugstore favorite that absolutely lives up to the hype.