Makeup subscription boxes have revolutionized the way beauty enthusiasts discover new products, offering curated selections delivered right to their doorsteps. In 2025, the variety and quality of these boxes continue to grow, catering to all preferences and budgets. Whether you’re looking for luxury brands, indie gems, or cruelty-free options, subscription boxes make it easy to explore the latest trends and must-have makeup items. Here’s a detailed look at the top 10 makeup subscription boxes to try this year.
1. Ipsy Glam Bag
Ipsy Glam Bag remains one of the most popular beauty subscription services, delivering personalized makeup and skincare products every month. Subscribers receive 5 sample or full-size items tailored to their preferences. The box often includes trending products from both indie and well-known brands, making it perfect for those who love variety and discovery.
2. Sephora Play!
Sephora Play! is curated by the experts at Sephora, featuring deluxe samples from high-end and emerging makeup brands. Each box contains five beauty products, including makeup, skincare, and tools. It’s an excellent choice for those wanting to try luxury items before investing in full sizes.
3. BoxyCharm
BoxyCharm offers a monthly delivery of 4-5 full-size makeup and beauty products. Known for its excellent value, BoxyCharm often features cult favorites and trendy launches. This subscription is ideal for makeup lovers looking to build a versatile kit with high-quality products.
4. FabFitFun Beauty Edit
FabFitFun’s Beauty Edit is a quarterly subscription focusing on clean beauty and wellness. The box includes full-size makeup and skincare products from cruelty-free and eco-conscious brands. It’s a great option for subscribers prioritizing sustainable and ethical beauty.
5. Allure Beauty Box
Curated by Allure magazine, this subscription highlights award-winning and editor-tested products. Each box contains 5 deluxe samples or full-size items, offering a mix of makeup, skincare, and haircare essentials. It’s perfect for those who trust expert recommendations and want to stay on top of beauty trends.
6. Birchbox
Birchbox offers a personalized selection of sample-sized makeup and beauty products every month. Subscribers complete a beauty profile that guides the curation process. Birchbox is well-suited for beginners exploring various products without commitment to full sizes.
7. GlossyBox
GlossyBox delivers a luxury beauty experience with 5-6 deluxe samples or full-size products each month. The box often features exclusive launches and international brands. GlossyBox is popular among beauty aficionados seeking premium and diverse makeup items.
8. Cratejoy Beauty Subscriptions
Cratejoy hosts a variety of niche beauty subscription boxes catering to different tastes, including vegan, cruelty-free, and indie makeup collections. Subscribers can choose from numerous curated boxes to find one that perfectly fits their style and values.
9. TrendBeautyBox
TrendBeautyBox focuses on delivering the latest makeup trends and innovations. Each box includes full-size products selected to keep your beauty routine fresh and current. It’s a great pick for trendsetters eager to experiment with new looks.
10. BeautyFIX by Dermstore
BeautyFIX offers a monthly box packed with professional-grade skincare and makeup products. Curated by Dermstore’s experts, it features dermatologist-recommended items alongside beauty favorites. This box is ideal for those who want to blend makeup with skin health.
Conclusion
Makeup subscription boxes in 2025 offer an exciting way to discover new products, experiment with styles, and enjoy personalized beauty experiences. From budget-friendly sample sets to luxurious full-size collections, there’s a subscription for every makeup lover’s needs. Trying any of these top 10 boxes ensures a curated, convenient, and enjoyable journey through the world of makeup.