Clean beauty lovers and lash enthusiasts alike have long trusted Ilia Beauty for high-performance, skin-conscious makeup. In 2025, Ilia continues to lead the charge with innovative, gentle mascaras that deliver stunning lashes without compromising on ingredients. Whether you’re after a natural, barely-there look or buildable, bold volume, Ilia offers a range of mascaras that fuse performance and purity. Below are the Top 10 Ilia Mascaras of 2025, each crafted to elevate your lash game—naturally.
1. Ilia Limitless Lash Mascara (Original Formula)
Best for: Everyday definition and lift
This cult-favorite mascara remains a top contender for 2025. Featuring a dual-sided brush, it lengthens and separates lashes while providing just the right amount of volume. With shea butter and arginine, it also nourishes while you wear it.
✔️ Ophthalmologist-tested
✔️ Great for sensitive eyes
✔️ Smudge-resistant and easy to remove
2. Ilia Fullest Volumizing Mascara
Best for: Bold, voluminous lashes
If you’re craving a fuller lash line, this mascara is your go-to. It creates dramatic volume and depth with a weightless formula that doesn’t clump or flake. Bamboo extract and vitamin B5 help condition the lashes with every swipe.
✔️ Clean and buildable
✔️ Glossy, carbon black finish
✔️ Adds fullness in just one coat
3. Ilia Limitless Lash Mascara – Brown
Best for: A soft, natural look
This brown version of Ilia’s iconic formula offers a more subtle, natural lash effect, ideal for minimal makeup days or those with lighter hair tones. Still featuring the award-winning dual brush and nourishing botanicals.
✔️ Enhances without overpowering
✔️ Perfect for “no-makeup” makeup
✔️ Great for teens and beginners
4. Ilia Fullest Volumizing Mascara – Mini
Best for: On-the-go beauty
Travel light without sacrificing performance. The mini version of Ilia’s Fullest Volumizing Mascara is compact, mess-free, and ideal for touch-ups or trial use.
✔️ TSA-approved size
✔️ Same formula, smaller packaging
✔️ Fits in any makeup bag
5. Ilia Limitless Lash Mascara – Waterproof Edition (NEW in 2025)
Best for: Humid climates and long wear
Responding to consumer demand, Ilia introduced a waterproof version of their best-selling mascara. It retains the clean formula while offering improved longevity for humid conditions or tear-filled moments.
✔️ Waterproof and sweat-proof
✔️ Gentle formula with castor seed oil
✔️ Removes easily with oil-based cleanser
6. Ilia Fullest Volumizing Mascara – Soft Black
Best for: A softer bold look
For those who want volume with a less intense finish, this soft black option strikes a perfect balance. It delivers plush fullness without the starkness of jet black.
✔️ Rich pigment without harshness
✔️ Ideal for daytime glam
✔️ Buildable with flexible brush
7. Ilia Lash Nourish Primer
Best for: Strengthening and prepping lashes
While not a mascara on its own, this primer enhances the performance of any Ilia mascara. It conditions and strengthens lashes using pro-vitamin B5 and organic aloe, giving your mascara extra staying power and volume.
✔️ Improves curl and lift
✔️ Boosts mascara wear time
✔️ Nourishes bare lashes overnight
8. Ilia Limitless Lash Mascara – Violet Tint (Limited Edition 2025)
Best for: A playful, eye-brightening effect
This violet-tinted mascara flatters green, hazel, and brown eyes beautifully. It’s subtle enough for everyday wear but delivers an eye-catching twist on classic black.
✔️ Clean pigment, safe for sensitive eyes
✔️ Adds dimension and fun to natural looks
✔️ Smudge-resistant formula
9. Ilia Fullest Featherlight Mascara (New Launch)
Best for: Whipped, natural volume
New for 2025, this mascara focuses on featherlight texture with a soft-focus effect. Designed to give lashes volume and length without any stiffness or weight, it’s perfect for fluttery, flexible definition.
✔️ Ultra-light application
✔️ Flexible formula with biotin
✔️ Vegan and cruelty-free
10. Ilia Fullest Volumizing Mascara – Clear Lash Coat (Multi-use Hero)
Best for: Taming and setting lashes (and brows!)
This multitasking clear mascara is ideal for layering over pigment or using alone for natural definition. It also doubles as a brow setter, making it a versatile staple in any routine.
✔️ Holds curl without crunch
✔️ Smooth, flake-free finish
✔️ Dual-use for brows and lashes
Final Thoughts: Which Ilia Mascara Is Right for You?
In 2025, Ilia continues to refine and expand its mascara line to meet every lash need—from barely-there definition to dramatic volume. Whether you’re loyal to the Limitless Lash or want to experiment with tinted and waterproof options, Ilia offers clean, effective solutions without compromising performance.
✨ Tip: For the best results, pair Ilia mascaras with their Lash Nourish Primer and apply using the brand’s signature zigzag motion from root to tip.
Natural lashes. Clean ingredients. Serious results. That’s the Ilia promise—now better than ever in 2025.