Ulta Beauty isn’t just a retail destination—it’s a playground for beauty lovers. While many popular makeup, skincare, and haircare brands are available at multiple retailers, Ulta stands out with an impressive lineup of exclusive brands you won’t find at Sephora or your local department store. These exclusives make every visit to Ulta a treasure hunt for unique finds that deliver serious results. Whether you’re shopping for cult classics or innovative new launches, here are Ulta Beauty’s top 10 exclusive brands you simply can’t miss in-store.
1. ColourPop (Ulta Exclusive In-Store)
While ColourPop is known for its direct-to-consumer model, it partnered with Ulta to offer select collections in-store. Known for high-quality, budget-friendly makeup, this brand excels in vibrant eyeshadow palettes, lip products, and trend-driven collections. Don’t miss Ulta-exclusive bundles and curated launches.
2. Kylie Cosmetics
After a major revamp in formula and packaging, Kylie Cosmetics returned to Ulta with exclusive collections and product drops. From her iconic Lip Kits to pressed blushes and concealers, Kylie’s brand remains a fan favorite for glam lovers who want that red carpet-ready finish.
3. Pattern by Tracee Ellis Ross
Designed for curly, coily, and tight-textured hair, Pattern is a standout in Ulta’s haircare aisle. With an emphasis on moisture and healthy hair routines, this inclusive haircare brand is available exclusively at Ulta Beauty, making it a must for natural hair care enthusiasts.
4. Florence by Mills
Created by actress Millie Bobby Brown, Florence by Mills is an Ulta-exclusive brand for Gen Z that promotes self-expression and clean beauty. With skin-loving ingredients and playful packaging, the brand offers everything from tinted moisturizers to under-eye gels that are both fun and functional.
5. Ulta Beauty Collection
Affordable, reliable, and surprisingly diverse, the Ulta Beauty Collection is the store’s own house brand. You’ll find everything from foundation and skincare to bath products, brushes, and tools, all designed to deliver great results without the premium price tag.
6. Beekman 1802 Skincare (Ulta Exclusive Launches)
Beekman 1802 is known for goat milk-infused skincare that soothes sensitive skin. While it’s available in select places, Ulta often carries exclusive seasonal launches and skincare sets you won’t find elsewhere—perfect for beauty lovers with reactive or dry skin.
7. Tula Skincare
Although available online elsewhere, Tula offers exclusive kits and skincare routines only at Ulta Beauty. Known for probiotic-powered ingredients, Tula is a go-to for achieving glowy, balanced skin. Their kits often sell out quickly—so keep an eye out during your in-store visits.
8. Juvia’s Place (Ulta Exclusive Promotions)
While Juvia’s Place can be found in a few locations, Ulta remains one of the only major retailers carrying a full in-store lineup of this pigment-packed brand. The eye-catching palettes, foundations, and lipsticks are frequently featured in Ulta-exclusive promotions and value sets.
9. Tree Hut (Ulta-Only Scents)
Famous for its sugar scrubs and affordable body care, Tree Hut offers Ulta-exclusive scents and limited-edition body collections throughout the year. If you love seasonal fragrances like “Tropic Glow” or “Cotton Candy,” Ulta is your best bet to grab them before they’re gone.
10. Dermalogica (Ulta Exclusive Starter Kits)
While Dermalogica is a pro-grade skincare brand available in spas and clinics, Ulta carries exclusive starter kits and gift sets designed for beauty retail customers. These mini-sets are a great way to try high-end skincare without the spa price.
Final Thoughts
Ulta Beauty isn’t just about what’s trendy—it’s also about giving shoppers access to unique and exclusive finds that elevate your beauty routine. From affordable basics to luxury-grade skincare, these exclusive brands are just another reason why Ulta stands out as a must-visit destination. Next time you’re in-store, keep an eye out for Ulta’s exclusive offerings—you might just discover your next beauty obsession.