As Thrive Causemetics continues to grow in popularity and expand its presence at Ulta Beauty, 2025 is shaping up to be a dynamic year for the brand. Known for its clean, vegan formulas and mission-driven approach, Thrive is consistently innovating with new products and trends that cater to modern beauty enthusiasts who value both performance and purpose. If you’re planning to shop at Ulta this year, here are the top Thrive Causemetics trends you can expect to see in 2025.
1. Clean Beauty with Clinical Performance
Thrive Causemetics has always championed clean, cruelty-free ingredients, but in 2025 the brand will double down on clinically backed formulas that deliver measurable skincare benefits. Expect more hybrid makeup-skincare products, like tinted moisturizers and primers with added antioxidants, peptides, and botanical extracts—perfect for those who want beauty with a wellness edge.
2. Multitasking, Minimalist Products
The trend toward effortless beauty and multitasking products will continue to dominate Thrive’s lineup. Popular items like the Buildable Blur CC Cream™ and Triple Threat Color Stick™ reflect this philosophy, offering easy, all-in-one solutions that simplify routines without sacrificing coverage or finish.
3. Extended Shade Ranges and Inclusivity
In response to growing demand for diversity, Thrive will expand its shade ranges for complexion products. Ulta shoppers can look forward to more options that cater to a wider spectrum of skin tones, ensuring everyone can find their perfect match in foundation, concealer, and color products.
4. Sustainability and Eco-Friendly Packaging
Sustainability is no longer optional—it’s expected. Thrive Causemetics is set to introduce more recyclable, refillable, and biodegradable packaging at Ulta stores in 2025. This initiative supports the brand’s commitment to reducing environmental impact while maintaining chic, modern design aesthetics.
5. Innovative Eye Makeup Launches
Eye makeup remains a cornerstone of Thrive’s success. In 2025, Ulta will showcase new launches featuring enhanced formulations like:
- Tubing mascaras with added lash conditioning
- Long-wear, waterproof eyeliners in bold new shades
- Cream-to-powder eye brighteners and multi-use sticks
These products blend performance with skin-loving ingredients to deliver drama with care.
6. Focus on Skin Health and Repair
Skincare within the Thrive range will grow, especially with overnight masks, serums, and soothing treatments designed to repair and brighten skin. Ingredients like bakuchiol (a natural retinol alternative), hyaluronic acid, and vitamin C will be emphasized in new formulations to appeal to skincare-savvy Ulta shoppers.
7. Clean Lip Color with Hydration
In 2025, Thrive will spotlight lip products that combine rich pigment with nourishing oils and butters. Expect more lipsticks and glosses formulated to provide long-lasting color while keeping lips hydrated and soft—perfect for all-day wear in any season.
8. Ulta-Exclusive Sets and Limited Editions
Ulta shoppers will benefit from exclusive Thrive Causemetics sets and limited-edition collections designed to offer value and introduce customers to new favorites. These curated kits will often include fan-favorite bestsellers alongside exciting new launches.
Final Thoughts
Thrive Causemetics is evolving rapidly as a brand that blends clean beauty, inclusivity, and social responsibility with high-performance products. At Ulta in 2025, expect to see more innovation, expanded options, and sustainability efforts that reflect both consumer demands and Thrive’s core mission.
If you love beauty with a purpose and results, keeping an eye on these Thrive trends at Ulta will help you stay ahead of the curve and refresh your routine with thoughtful, effective products all year long.