NARS Concealer vs. Tarte Shape Tape: Which One Wins?

When it comes to high-coverage concealers that promise flawless coverage and long-lasting wear, NARS Concealer and Tarte Shape Tape are two of the most talked-about products in the beauty world. Both have legions of fans, but they offer distinct formulas, finishes, and benefits. If you’re stuck choosing between these cult favorites, this article breaks down everything you need to know to decide which concealer reigns supreme for your needs.


Overview of NARS Concealer

NARS Concealer is celebrated for its creamy texture, buildable medium-to-full coverage, and natural finish. It’s designed to provide a radiant yet natural look that blends seamlessly into the skin.

  • Formula: Creamy and hydrating with light-reflecting pigments.
  • Finish: Natural, slightly luminous, skin-like.
  • Coverage: Medium to full, buildable.
  • Best For: Those seeking a natural look with brightening effects; great for normal to dry skin.
  • Longevity: Long-lasting but may require setting for oily skin types.

Overview of Tarte Shape Tape

Tarte Shape Tape exploded onto the market with a promise of full, crease-proof coverage and impressive staying power. Known for its thick, highly pigmented formula, it’s favored for tackling dark circles, blemishes, and discoloration.

  • Formula: Thick, matte, and highly pigmented.
  • Finish: Matte and full coverage.
  • Coverage: Full coverage, opaque.
  • Best For: Those needing maximum coverage; ideal for oily or combination skin.
  • Longevity: Long-wearing, crease-resistant.

Key Differences Between NARS Concealer and Tarte Shape Tape

FeatureNARS ConcealerTarte Shape Tape
TextureCreamy, smooth, hydratingThick, dense, matte
FinishNatural, slightly luminousMatte, velvety
CoverageMedium to full, buildableFull, heavy-duty
Best ForDry to normal skin; brighteningOily/combination skin; heavy coverage
LongevityLong-lasting with settingExtremely long-lasting, crease-proof
ApplicationBlendable and forgivingRequires careful blending to avoid dryness
Shade RangeExtensive and inclusiveWide but sometimes criticized for undertone mismatches

Performance Comparison: Coverage and Wear

Coverage: If you want to conceal significant discoloration or blemishes, Tarte Shape Tape offers more opaque, high-impact coverage. NARS concealer is better for those who want a more natural, skin-like finish with the ability to build coverage gradually.

Wear: Shape Tape holds up better throughout the day on oily skin and in humid conditions without creasing. NARS concealer performs best on normal to dry skin but may need setting powder to stay put on oily areas.


Comfort and Finish

NARS concealer feels lighter and more moisturizing on the skin, making it a favorite for those with sensitive or dry skin. It enhances natural radiance rather than masking it. Tarte Shape Tape’s matte finish is excellent for those who dislike shine but can feel heavy or drying if not prepped properly.


Application Tips for Each

  • NARS Concealer: Apply with a brush or fingertips and blend quickly for a seamless finish. Set with a light powder if you have oily skin.
  • Tarte Shape Tape: Use sparingly—dab a small amount and blend thoroughly with a damp sponge to avoid cakiness. Moisturizing lips and under-eye skin beforehand helps prevent dryness.

Price and Availability

Both concealers are priced in a similar mid-range bracket, often found in Sephora, Ulta, and online. Promotions and sales can affect prices, but generally, both offer great value given their performance.


Final Verdict: Which One Wins?

  • Choose NARS Concealer if: You want a natural, radiant finish with comfortable wear, especially if you have dry or sensitive skin. It’s perfect for everyday use and light to medium coverage needs.
  • Choose Tarte Shape Tape if: You need full, matte coverage that lasts all day and stands up to oily skin or tough conditions. Ideal for dramatic coverage and long wear.

Both concealers have earned their places as cult favorites, so the “winner” depends on your skin type, coverage preference, and finish. Trying samples or swatching in-store can help you find your perfect match!


No matter which one you pick, both NARS Concealer and Tarte Shape Tape are reliable choices to help you achieve flawless, picture-perfect skin.