With Thrive Causemetics rising in popularity thanks to viral social media reviews and its reputation for clean, cruelty-free products, it’s no surprise that demand is growing at retailers like Ulta. But as with many trending beauty brands, counterfeits and knockoffs have surfaced, especially in third-party markets and even in secondhand or online resales. So how can you be sure you’re getting the real deal when shopping at Ulta Beauty?
This guide will walk you through how to confidently spot authentic Thrive Causemetics products at Ulta, whether you’re shopping in-store or online.

Why Authenticity Matters
Buying authentic Thrive Causemetics ensures:
- Safe, non-toxic formulas that meet the brand’s vegan and cruelty-free standards
- Access to genuine ingredients and clinical-grade performance
- Support for Thrive’s mission: every authentic purchase leads to a product donation for women in need
- Avoiding skin irritation or health risks caused by counterfeit products
1. Shop Only Through Ulta’s Official Channels
To ensure authenticity, always:
- Shop in-store at Ulta Beauty locations
- Use the official Ulta.com website or Ulta app
- Avoid third-party marketplace listings that claim to be Ulta-affiliated (e.g., eBay, Poshmark, or unauthorized Amazon sellers)
Tip: Thrive Causemetics is not sold in Ulta third-party kiosks or resellers—only official listings on Ulta’s site and select physical locations carry genuine inventory.
2. Check the Thrive Causemetics Brand Page on Ulta.com
Ulta now hosts a dedicated brand page for Thrive Causemetics that includes:
- Verified product images
- Full ingredient lists
- Customer reviews from verified purchases
- Ulta-exclusive promotions or kits
To confirm legitimacy:
- Look for the “Only at Ulta” badge on select listings
- Ensure products are shipped and sold by Ulta Beauty, not a third party
3. Examine the Packaging Carefully
Authentic Thrive Causemetics products have:
- Sleek, minimalistic packaging in teal, silver, or white
- Clear and crisp printing (no smudging, fading, or spelling errors)
- Product names like “Liquid Lash Extensions Mascara™” and “Brilliant Eye Brightener™” printed precisely
- Batch codes and expiration info printed directly on the box or tube
Red flags to watch out for:
- Blurry logos or off-color packaging
- Packaging with spelling errors or missing barcodes
- Unusual fonts or sticker labels instead of printed product info
4. Pay Attention to Pricing
Thrive Causemetics products at Ulta follow consistent pricing aligned with the official Thrive website. Typical prices include:
- Mascara: $25
- Eye Brightener: $24
- CC Cream: $38
If a product is marked down drastically (like under $10), it’s likely not authentic. Ulta rarely offers Thrive products at extreme discounts, even during sale events.
5. Use the Ulta App to Scan for Product Info
Ulta’s mobile app includes barcode scanning features. If you’re unsure about a Thrive product in-store:
- Use the app to scan the barcode
- Ensure it matches a verified Thrive listing with reviews and product details
If no match appears, the item might be a mislabeled or inauthentic product.
6. Compare with Thrive’s Official Website
When in doubt, cross-check product listings and photos with the official Thrive Causemetics website. Look at:
- Shade names and available colors
- Product descriptions
- Official promotional bundles
Thrive and Ulta often collaborate, but Ulta will clearly state if something is an “Ulta Exclusive.” Anything outside those product types may not be verified.
7. Look for Customer Reviews and Verified Badges
Genuine Thrive products on Ulta’s website will have:
- Dozens (or hundreds) of verified reviews
- High-quality customer photos
- “Verified Purchase” or “Top Contributor” tags on feedback
Lack of reviews or vague listings could be a warning sign, especially if the product seems out of place or unfamiliar.
Final Tips to Stay Safe
- Don’t buy Thrive products from non-beauty retailers claiming Ulta pricing or affiliation
- If shopping secondhand, request proof of purchase from Ulta
- When in doubt, contact Ulta Customer Service to verify inventory
Final Thoughts
Thrive Causemetics products have earned their reputation for delivering high-quality, effective, and clean beauty—but only when you’re buying the real thing. By shopping directly through verified Ulta Beauty stores or Ulta.com, paying attention to packaging, pricing, and reviews, you can feel confident that your purchase is authentic.
Remember: With every authentic Thrive purchase, you’re not just investing in your beauty—you’re empowering women in need. Stay smart, shop safe, and enjoy your Thrive favorites with peace of mind.