Laura Geller’s baked makeup products are beloved for their silky texture, radiant finish, and skin-friendly formulas—especially for mature skin. Because these products are crafted using a unique Italian baking process where creams are baked into powders on terracotta tiles, they require a bit of extra care to keep them performing beautifully over time. Whether it’s the iconic Baked Balance-n-Brighten Foundation or a Baked Blush-n-Brighten, proper maintenance can extend their life and preserve their quality. Here’s how to take care of your Laura Geller baked makeup.
Understanding Baked Formulas: Why They’re Special
Baked makeup differs from traditional pressed powders. It begins as a liquid, then is baked for 24 hours to create a lightweight, luminous finish. This process makes baked products more blendable, less likely to cake, and better suited for mature or dry skin. However, their dome shape and delicate texture need mindful storage and usage.
1. Keep Them Dry and Clean
Moisture can compromise the texture and longevity of baked makeup. Avoid applying the product with damp brushes or sponges unless it’s specifically labeled for wet/dry use (like the Double Take Foundation). Always allow wet tools to fully dry before touching the pan.
Tip: If your baked product becomes hard or forms a film, gently scrape the surface with a clean spoolie or cosmetic spatula to revive it.
2. Use Soft, Clean Brushes
Baked powders perform best when applied with soft, fluffy brushes. Avoid overly stiff or abrasive brushes that can wear down the dome prematurely. Dirty brushes can introduce oil and bacteria to the product, so wash your tools regularly—ideally once a week.
3. Store in a Cool, Dry Place
To maintain the integrity of the baked formula, store your makeup away from heat, humidity, and direct sunlight. Bathrooms, though convenient, often have too much moisture. Opt for a vanity drawer or makeup organizer in a dry area of your home.
Pro Tip: Don’t leave your compact open for extended periods. Close the lid tightly to prevent dust and debris from settling on the surface.
4. Protect the Dome Shape
The domed shape of baked products can flatten over time with aggressive use. Tap your brush gently on the surface rather than pressing down too hard. This helps preserve the dome and ensures even product pickup.
If traveling, place a cotton pad or puff inside the compact to cushion the dome and prevent breakage.
5. Don’t Toss It When Cracked
If your baked blush or foundation cracks or crumbles, it’s not the end! Because baked formulas are cream-based before baking, you can repurpose broken pieces. Crush them into a loose powder and store them in a small jar—or apply as-is with a damp brush for a more intense effect.
6. Check for Expiry Dates
Though powder-based makeup has a long shelf life, it’s still important to monitor expiration. Most Laura Geller baked products have a symbol (an open jar) indicating how long the product lasts after opening, typically 12–24 months. Watch for signs like a change in smell, texture, or color.
7. Avoid Over-Spraying With Setting Spray
Setting spray is a great tool, but avoid spraying directly onto your baked compact. The moisture can damage the surface and cause hardpan. Instead, spritz your face after applying makeup, not the product itself.
Final Thoughts
With the right care, your Laura Geller baked makeup can stay beautiful and effective for months—if not years. These luxurious, artisan-crafted products deserve a little extra love, and with minimal effort, they’ll continue to deliver the signature glow and smooth finish that make them a favorite for mature skin. Treat them well, and they’ll treat your skin even better.