Thrive Causemetics has earned a devoted following thanks to its clean formulas, social mission, and standout products like the Liquid Lash Extensions Mascara™. However, its curated lineup and selective availability at Ulta mean it’s not always the perfect fit for everyone. If you love Thrive’s ethos but want to explore other options, Ulta offers several excellent alternatives that deliver similar quality, clean ingredients, and ethical values.
Here are the best alternatives to Thrive Causemetics available at Ulta that you should consider adding to your beauty routine.
1. Tarte Cosmetics
Why It’s a Great Alternative
Tarte is a major Ulta staple known for its commitment to cruelty-free, vegan-friendly products with many clean beauty formulations. Like Thrive, Tarte supports social causes through initiatives like Heart to Tarte™. It offers a wider range of complexion products, eyeshadows, and lipsticks.
Popular Products to Try
- Shape Tape Concealer™
- Maracuja Juicy Lip Balm™
- Amazonian Clay 12-Hour Blush
- Tartelette Eyeshadow Palettes
2. Milk Makeup
Why It’s a Great Alternative
Milk Makeup champions clean, vegan, and cruelty-free beauty with a modern, minimalist aesthetic. Their multitasking products, like color sticks and primers, match Thrive’s focus on functional, easy-to-use formulas.
Popular Products to Try
- Kush Mascara
- Blur Stick Primer
- Lip + Cheek Color Stick
- Hydro Grip Primer
3. Josie Maran
Why It’s a Great Alternative
Josie Maran is known for natural, eco-friendly skincare and makeup infused with argan oil. This brand appeals to Thrive fans who want effective, skin-nourishing ingredients with clean, cruelty-free standards.
Popular Products to Try
- Argan Enlightenment Illuminizer
- Vibrancy Foundation
- Whipped Argan Oil Face Butter
- Surreal Skin Argan Primer
4. Briogeo (for Skincare Lovers)
Why It’s a Great Alternative
If you appreciate Thrive’s clean ingredient philosophy and want to expand into haircare, Briogeo offers vegan, cruelty-free, and sulfate-free hair products that promote healthy hair without harsh chemicals.
Popular Products to Try
- Don’t Despair, Repair! Deep Conditioning Mask
- Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo
- Rosarco Blow Dry Perfection & Heat Protectant
5. BareMinerals
Why It’s a Great Alternative
BareMinerals focuses on mineral-based, skin-loving makeup with clean, non-toxic ingredients. Like Thrive, it caters to sensitive skin and offers foundations and concealers that blend skincare benefits with beauty.
Popular Products to Try
- Original Foundation Broad Spectrum SPF 15
- BarePro Performance Wear Liquid Foundation
- Gen Nude Matte Liquid Lipcolor
6. W3LL People
Why It’s a Great Alternative
W3LL People is a clean beauty pioneer offering vegan, cruelty-free makeup with organic ingredients. The brand’s minimalist products emphasize natural radiance and skin health, similar to Thrive’s philosophy.
Popular Products to Try
- Expressionist Mascara
- Bio Tint Multi-Action Moisturizer
- Nudist Multi-Use Highlighting Balm
7. Kosas
Why It’s a Great Alternative
Kosas blends clean, high-performance ingredients with bold shades and luxurious textures. If you love Thrive’s multitasking products, Kosas offers innovative formulas that emphasize glowing, natural beauty.
Popular Products to Try
- Tinted Face Oil Foundation
- 10-Second Liquid Eyeshadow
- Weightless Lip Color
Final Thoughts
If Thrive Causemetics isn’t fully available near you or you want to explore brands with a similar commitment to clean beauty, ethical values, and high performance, Ulta has you covered. From the comprehensive range at Tarte to the innovative multitasking products of Milk Makeup and the nourishing natural formulas of Josie Maran, you’ll find plenty of alternatives to build a conscious, effective beauty routine.
These brands uphold many of the qualities Thrive fans love while offering expanded shade ranges, product varieties, and price points. So next time you shop at Ulta, don’t hesitate to branch out and try one of these great Thrive alternatives—you might find your new favorite.