On Cloudnova sneakers have gained a reputation for their sleek style, performance-driven comfort, and modern appeal. However, with their rising popularity comes an influx of counterfeit versions that look deceptively close to the real thing. If you’re looking to invest in authentic On Cloudnova shoes, it’s crucial to know how to differentiate genuine pairs from fakes. This guide will walk you through the most reliable ways to spot fake On Cloudnova sneakers before you buy.
1. Check the Retailer: Stick to Authorized Sellers
The first step in avoiding counterfeit Cloudnovas is purchasing from reputable sources:
- Buy from On’s official website or authorized retailers like Nordstrom, Zappos, or Foot Locker.
- Be cautious with marketplaces (e.g., eBay, Poshmark, Facebook Marketplace) and unverified online stores offering too-good-to-be-true prices.
Pro Tip: Look up the store in On’s official “Store Locator” to verify its legitimacy.
2. Inspect the Box and Packaging
Authentic On Cloudnova sneakers come in sturdy, well-printed boxes with:
- Clean logos and typography
- A label that clearly lists the model name, size, colorway, barcode, and serial number
- A branded wrapping paper or tissue paper inside the box
Fake versions often use flimsy boxes, incorrect fonts, and sometimes lack labels altogether.
3. Analyze the Materials and Build Quality
Genuine On Cloudnovas use high-quality materials like:
- Engineered mesh uppers that feel breathable and firm
- TPU reinforcements and overlays that are neatly glued or stitched
- CloudTec® soles that offer noticeable cushioning and stability
Red flags in fake pairs include:
- Glue stains or sloppy stitching
- Cheap-feeling uppers
- Thin, rigid soles with limited bounce or comfort
4. Look Closely at the Logo and Branding
The “On” logo is a major tell-tale sign. On authentic pairs:
- The “On” logo is clean, centered, and consistent in size across both shoes
- The branding is embossed or printed sharply, never smudged or off-aligned
- Cloudnova models have the word “Cloudnova” subtly printed on the upper or midsole
In fakes, you’ll often notice:
- Crooked logos
- Incorrect font or spacing
- Missing or inconsistent branding
5. Examine the Insole and Interior Details
Remove the insole and take a look:
- Real Cloudnovas have a well-constructed insole with the On logo clearly printed or stamped
- Interior seams are smooth and clean, indicating precision manufacturing
- The inner tongue label contains detailed product information including the correct size, style code, and country of manufacture
Counterfeit shoes may have:
- Generic insoles with faint or missing branding
- Poor stitching or lining
- Incorrect sizing information
6. Compare Product Codes and Model Numbers
Check the style code on the tongue tag or inside label and compare it with the one on On’s official website. If the model number doesn’t match the colorway or if it’s missing altogether, you’re likely dealing with a fake.
Use a quick Google search of the product code—authentic On Cloudnovas will lead to results from On Running or reputable retailers.
7. Weigh the Price: If It’s Too Good, Be Suspicious
While deals and discounts do happen, Cloudnova sneakers typically retail between $150–$180. Be wary of listings offering brand-new pairs for under $100—especially if the seller is overseas or has limited return options.
8. Verify with On’s Customer Support
Still unsure? You can email photos of the shoes, tags, and receipt to On Running’s customer service for verification. They often assist customers with authentication concerns, especially when counterfeit products are suspected.
Final Thoughts
Spotting fake On Cloudnova sneakers isn’t always easy, especially with convincing knockoffs on the market. But with careful attention to details—like the logo, build quality, product code, and seller reputation—you can protect your investment and ensure you’re getting the real deal. Always prioritize buying from trusted sources and when in doubt, compare your pair with images from On’s official site. Authenticity matters—not just for style, but for comfort and performance, too.