The Rolex Submariner has long stood as a symbol of prestige, adventure, and timeless design. Yet, even legends evolve—and the Submariner is no exception. While the core identity of the watch remains unchanged, the preferences of collectors and the trends shaping the luxury watch world have added fresh energy to this iconic timepiece. Whether you’re an investor, a collector, or just a fan of horology, here’s a look at the current Rolex Submariner trends that are making waves in 2025.
1. Green Is Still King: The Rise of the “Hulk” and “Starbucks”
The green Submariner models have taken center stage in recent years, and demand is still soaring.
- Rolex Submariner 116610LV (“Hulk”): With its full green dial and bezel, this discontinued model has become a collector’s grail. Prices continue to climb on the secondary market.
- Rolex Submariner 126610LV (“Starbucks”): This current production model features a green bezel with a black dial, combining classic Submariner looks with a splash of modern style.
Green is no longer a novelty—it’s a mainstay in the Submariner lineup.
2. No-Date Submariners Are Gaining Respect
In a world obsessed with features, simplicity is making a quiet comeback.
- Rolex Submariner 124060 (No-Date): Collectors are increasingly drawn to the clean, symmetrical dial and the purist appeal of this reference.
- Less clutter, more legacy: Some argue the no-date Submariner is the “truest” form of the original dive watch.
Minimalism is trending, and the no-date Sub is finally getting the love it deserves.
3. Vintage Vibes, Modern Touches
Modern Submariners now channel vintage charm with modern specs. Collectors love models that nod to history while offering cutting-edge materials.
- Slimmer Lugs: The updated case designs feature slimmer lugs and a more balanced profile—reminiscent of older references like the 14060 and 5513.
- Cerachrom Bezels + Heritage Proportions: The best of both worlds—scratch-resistant ceramic bezels meet traditional Submariner styling.
This blending of old and new is one of the hottest design directions in luxury watches today.
4. Investment Appeal Continues to Drive Demand
Rolex Submariners have always held their value, but the market has recently treated them as alternative assets.
- Low Supply, High Demand: Rolex’s limited production creates scarcity, particularly for steel Submariners.
- Auction Results: Vintage Subs and discontinued models like the Hulk or Kermit are fetching record prices.
- Steady Appreciation: Even modern references are seeing appreciation over retail price on the secondary market.
Collectors now treat Submariners not just as watches—but as long-term investments.
5. Interest in Rare References and Dial Variants
Enthusiasts are diving deep into the details, searching for unique dials, transitional models, and rare markings.
- Maxi Dials, Meter First, Tropical Dials: These subtle variations are turning up in vintage models and commanding premiums.
- Transitional Models: Watches like the 16800 or 16610LV (the original “Kermit”) blend eras and are gaining popularity fast.
These niche trends reflect a maturing collector base with an eye for detail.
6. Celebrities and Cultural Influence
Public figures continue to fuel Submariner hype.
- Seen on Wrists: Celebrities like David Beckham, Roger Federer, and John Mayer are often spotted with different Submariner references.
- Pop Culture Status: The Submariner has maintained its role in cinema, especially through its James Bond history.
As luxury watches become more culturally visible, the Submariner remains a standout icon.
7. Two-Tone and Gold Models Are Having a Moment
Once considered less versatile, Rolesor (steel and gold) and full-gold models are surging in popularity.
- Rolex Submariner 126613LN (Steel & Yellow Gold): The black dial with yellow gold accents brings a bold, vintage-meets-modern aesthetic.
- Full Gold Models: References like the 126618LB (blue dial) are luxury statements in high demand.
Collectors are moving beyond steel and embracing more expressive variants.
Conclusion: The Submariner Evolves, But Never Fades
From vibrant colors to vintage-inspired styling, the Rolex Submariner continues to evolve while staying true to its core identity. As trends shift and collectors grow more sophisticated, this legendary dive watch remains at the top of the luxury watch food chain.
Whether you’re hunting for an investment piece, a rare vintage find, or a versatile daily wearer, the Submariner delivers in every category—and shows no signs of slowing down.
