Custom polo shirts are a favorite for businesses, sports teams, and events that require a polished yet comfortable look. Their blend of structure and casualness makes them ideal for branding, and with so many printing options and apparel providers available, it’s easier than ever to create the perfect customized polo. In this article, we’ll review some of the top brands for custom polos and explore the best printing techniques for durability, comfort, and style.
Best Brands for Custom Polo Shirts
1. Nike
Nike polo shirts are renowned for their athletic fit, sweat-wicking Dri-FIT fabric, and sleek silhouette. They’re ideal for companies that want a sporty, upscale vibe.
- Pros: Lightweight, performance-ready, brand prestige
- Cons: Higher price point
- Best for: Corporate golf outings, sports teams, active industries
2. Port Authority
A favorite among small businesses and promotional distributors, Port Authority polos strike a balance between affordability and quality.
- Pros: Budget-friendly, wide variety of colors and styles
- Cons: Basic fit, less luxurious feel
- Best for: Bulk orders, uniforms, conferences
3. Under Armour
Known for moisture control and sharp construction, Under Armour polos offer a performance-meets-professional look.
- Pros: Premium athletic fabric, brand recognition
- Cons: Pricey for large-scale orders
- Best for: Tech companies, fitness-related branding
4. Gildan
If you’re working with a tight budget, Gildan offers solid polos at a fraction of the cost of premium brands.
- Pros: Affordable, easy to print on
- Cons: May shrink after washing, basic styling
- Best for: One-time events, giveaways, startups
5. TravisMathew
A higher-end choice, TravisMathew polos offer lifestyle appeal with a modern fit and premium cotton-blend fabrics.
- Pros: Excellent comfort, stylish fit
- Cons: Very expensive
- Best for: Executive gifts, high-end branding
Best Printing Techniques for Custom Polo Shirts
1. Embroidery
Embroidery is the most popular customization method for polo shirts, especially for logos. It provides a professional, textured finish and holds up well over time.
- Pros: Durable, premium look, ideal for corporate branding
- Cons: Less comfortable on thin fabrics, limited color gradients
2. Screen Printing
Screen printing is great for bold, flat designs and is more affordable for large quantities.
- Pros: Cost-effective for bulk, vibrant color options
- Cons: Not ideal for highly detailed or small logos, may fade over time
3. Heat Transfer Vinyl (HTV)
This method uses heat and pressure to apply a vinyl design to the shirt. It’s perfect for short runs or small personalization details.
- Pros: Great for individual names/numbers, fast setup
- Cons: Less breathable, may peel over time
4. Direct-to-Garment (DTG)
DTG printing allows for full-color, photo-quality designs printed directly onto the fabric.
- Pros: High detail and color variety, great for complex logos
- Cons: Works best on cotton blends, not as durable on polos as embroidery
5. Sublimation
Sublimation printing works by infusing the ink into the fabric, creating vibrant, permanent designs.
- Pros: All-over print possible, no cracking or peeling
- Cons: Only works on polyester, limited to light-colored shirts
Choosing the Right Combo: Brand + Print Method
Here are a few winning combinations for specific needs:
- Corporate Uniforms: Port Authority + Embroidery
- Athletic Teams: Nike or Under Armour + Sublimation or HTV
- Premium Gifts: TravisMathew + Embroidery
- Event Giveaways: Gildan + Screen Printing
Final Thoughts
When it comes to custom polo shirts, quality matters—not just in the garment itself, but also in how your logo or design is applied. Whether you prioritize luxury branding or budget-friendly bulk, there’s a brand and printing method that fits your goals. Stick to reputable manufacturers and match your customization technique to your fabric type, use case, and budget for the best results.
A great custom polo not only promotes your brand but also leaves a lasting impression—so make it count.
