As swimwear fashion continues to evolve, 2025 promises fresh styles, innovative materials, and sustainable practices that redefine what it means to look cool and feel confident by the water. Whether you’re hitting the beach, lounging poolside, or planning a tropical getaway, knowing the right brands can make all the difference in finding swimwear that combines style, comfort, and quality. Here’s a list of the top 10 coolest swimwear brands you need to know in 2025.
1. Solid & Striped
Known for its effortlessly chic designs and timeless aesthetics, Solid & Striped remains a top contender. Their swimwear offers a perfect balance of classic cuts and modern flair, with high-quality fabrics that provide excellent fit and durability. Their signature stripes and bold colors continue to turn heads worldwide.
2. Hunza G
Hunza G is celebrated for its unique crinkle-stretch fabric that molds to your body shape, offering unparalleled comfort and flattering fit. Their retro-inspired styles and bright, vibrant color palette make them a favorite for those who want a nostalgic yet contemporary look.
3. Marysia
Marysia stands out with its scalloped edges and luxurious fabrics, merging playful femininity with elegance. The brand is committed to sustainability, using eco-friendly materials without compromising style or quality—ideal for conscious consumers.
4. Andie Swim
Andie Swim is all about inclusivity and comfort. Their swimwear is designed to fit a wide range of body types with adjustable features and flattering silhouettes. Plus, their vibrant prints and solid basics make mixing and matching easy and fun.
5. Seafolly
An iconic Australian brand, Seafolly continues to lead with bold prints, innovative designs, and technical fabrics. Their swimwear is perfect for active beach lovers who want performance without sacrificing style.
6. PatBO
PatBO brings a distinctive, high-fashion approach to swimwear with intricate detailing, embroidery, and bold colors. Their pieces are statement-makers that combine artistry with swimwear, perfect for those who want to stand out.
7. Faithfull The Brand
Faithfull The Brand offers effortlessly cool, bohemian-inspired swimwear. Their designs emphasize relaxed silhouettes, earthy tones, and hand-painted prints, capturing a free-spirited, wanderlust vibe.
8. Eres
French luxury swimwear label Eres is synonymous with timeless elegance and exceptional craftsmanship. Known for sleek minimalism and premium fabrics, Eres suits are perfect for those who favor understated, refined style.
9. Vitamin A
Vitamin A leads in sustainable swimwear innovation, crafting suits from recycled materials with eco-conscious processes. Their modern, flattering designs combine ethical values with on-trend aesthetics, making them a must-know brand in 2025.
10. Anekdot
Anekdot, a relatively new player, is gaining attention for its bold, edgy designs and commitment to sustainability. Their swimwear blends streetwear influences with classic shapes, perfect for those looking to push fashion boundaries at the beach.
Final Thoughts: Swimwear Trends to Watch in 2025
The swimwear brands to watch in 2025 are those that merge style, comfort, and sustainability, offering diverse options for every taste and body type. From the classic elegance of Solid & Striped to the innovative eco-consciousness of Vitamin A, these brands represent the future of swimwear—where looking cool means feeling good about your choices. Whatever your style, these top 10 brands will keep you stylish and confident all summer long.
