As swim season approaches, finding the perfect swimsuit that blends style, comfort, and quality is a top priority. Whether you’re prepping for a tropical vacation, pool parties, or just updating your summer wardrobe, knowing where to shop makes all the difference. In 2025, swimsuit trends continue to evolve with fresh designs and innovative fabrics. To help you stay ahead of the curve, here’s a curated list of the top 10 swimsuit stores where you can find the hottest styles this year.
1. Speedo
Speedo remains a go-to brand for swimmers who want performance and style. Known for their technical fabrics and sporty designs, Speedo offers swimsuits perfect for serious training and casual beachwear. Their 2025 collection features sleek cuts, vibrant colors, and sustainable materials.
2. Victoria’s Secret
Victoria’s Secret continues to dominate the fashion swimwear scene with glamorous and trendy designs. Their swimsuits are known for flattering fits, luxurious fabrics, and bold prints. Expect to find everything from cheeky bikinis to elegant one-pieces in their latest collection.
3. Athleta
Athleta blends athleisure with swimwear, focusing on versatile pieces that work both in and out of the water. Their 2025 swimwear line includes eco-friendly fabrics, supportive fits, and styles that emphasize comfort and movement, perfect for active beach days.
4. ASOS
ASOS offers an extensive range of swimwear from multiple brands, catering to every budget and style preference. From vintage-inspired high-waists to modern cut-outs, their collection is always on trend and inclusive of all body types.
5. Aerie
Aerie is celebrated for its body-positive approach and affordable swimwear options. Their swimsuits in 2025 showcase natural colors, soft fabrics, and comfortable fits, with a strong focus on sustainability and ethical production.
6. Seafolly
An Australian favorite, Seafolly combines bold prints with flattering silhouettes and durable fabrics. Their 2025 swimwear includes vibrant tropical patterns and innovative designs that marry fashion with function.
7. Summersalt
Summersalt is renowned for its high-quality materials and fit-focused designs. Their swimwear features adjustable straps, tummy control panels, and a variety of coverage options, making it a favorite for those seeking both comfort and style.
8. H&M
For budget-friendly fashion, H&M offers trendy swimsuits that don’t compromise on style. Their 2025 collection boasts modern cuts, color-block designs, and recycled fabrics, perfect for shoppers seeking affordable and eco-conscious options.
9. L*Space
L*Space is known for its effortlessly chic and versatile swimwear. The brand’s 2025 styles include minimalist designs with thoughtful details, perfect for beach lovers who want timeless pieces that transition well from poolside to brunch.
10. Zara
Zara has made a splash with its fashion-forward swimwear collections. Expect bold colors, innovative textures, and runway-inspired cuts in their 2025 lineup, catering to trendsetters who want unique and statement-making swim pieces.
Final Thoughts
Whether you prioritize performance, sustainability, budget, or cutting-edge style, these top swimsuit stores in 2025 have something for everyone. Exploring these retailers will ensure you find the hottest swimwear trends of the year that fit your lifestyle perfectly. Dive into the season with confidence and style by shopping at one (or more!) of these top destinations.
Ready to refresh your swimwear collection? Check out these stores and discover your next favorite swimsuit today!
