The Yeezy 700 is one of the most popular and highly sought-after sneakers in the market, making it a prime target for counterfeiters. Whether you’re a seasoned sneakerhead or a first-time buyer, knowing how to identify fake Yeezy 700 sneakers is crucial to avoid scams and ensure you get an authentic pair. This guide covers the key details you need to check before making your purchase.
1. Check the Box and Packaging
Authentic Yeezy 700 sneakers come in a sturdy, high-quality box with specific branding details:
- The box label should clearly display the correct style name, size, and barcode.
- Look for clean, sharp printing on the box without spelling errors or blurry fonts.
- Inside the box, you’ll find the Yeezy branded tissue paper, usually with subtle logos or text.
- Fake boxes often use flimsy materials and have inconsistent or incorrect labeling.
2. Inspect the Materials and Build Quality
Genuine Yeezy 700s use premium materials that feel sturdy and well-crafted:
- The upper is a mix of suede, mesh, and leather with clean stitching and no glue residue.
- Check for uniform color and texture in the overlays—fake pairs often have uneven shades or cheap fabric.
- The midsole should be solid with consistent coloring and smooth curves.
- Any rough edges, loose threads, or poorly glued parts are major red flags.
3. Examine the Boost Sole
The Boost sole is a signature feature of Yeezy 700 sneakers:
- Authentic Boost soles have a distinct bumpy texture resembling tiny pellets fused together.
- The Boost should be soft and responsive to touch but firm enough to support your foot.
- Fake Boost soles might look too smooth, overly shiny, or too hard.
- Also, check the sole pattern and tread, which should match official Yeezy designs precisely.
4. Verify the Insole and Logo Details
The insole and logos offer subtle but important clues:
- Remove the insole and check for the Adidas and Yeezy logos printed clearly and sharply.
- The insole should be cushioned and have consistent stitching around the edges.
- Inside the tongue tag, check for the correct style code, manufacturing date, and “Made in” country.
- Counterfeit shoes often have fuzzy or misaligned logos and missing or incorrect text on tags.
5. Look at the Laces and Eyelets
Small details like laces and eyelets can reveal authenticity:
- Yeezy 700 laces are thick, round, and durable with a high-quality finish.
- Eyelets are reinforced and neatly stitched into the upper.
- Fake pairs might have cheap, thin laces or poorly attached eyelets that feel flimsy.
6. Pay Attention to Weight and Comfort
Authentic Yeezy 700s have a balanced weight and comfortable fit:
- Fake Yeezys may feel lighter due to cheaper materials or heavier because of poor construction.
- When worn, authentic pairs offer solid support and cushioning consistent with Boost technology.
- If possible, try them on or compare the feel to a known genuine pair.
7. Purchase from Trusted Sources
The best way to avoid fakes is to buy from reputable retailers or verified resellers:
- Official Adidas stores, Yeezy supply websites, or well-known sneaker boutiques are safest.
- Be cautious with online marketplaces or individual sellers; always request proof of authenticity.
- Check for return policies and customer reviews before purchasing.
Conclusion
Spotting fake Yeezy 700 sneakers requires attention to detail and a keen eye. By thoroughly checking the box, materials, Boost sole, logos, and overall construction, you can significantly reduce the risk of buying counterfeit shoes. Remember, buying from trusted sources and knowing what to look for are your best defenses against fakes. With these tips, you’ll confidently secure authentic Yeezy 700s that combine style, comfort, and genuine quality.
