How to Spot Fake UGGs When Buying on Sale: A Shopper’s Guide

Buying UGG boots or slippers on sale can be exciting, but it also comes with risks—especially when it comes to counterfeit products. Fake UGGs can look very similar to authentic pairs, but they often lack the quality, comfort, and durability of the real deal. To help you shop smart and avoid scams, here’s a comprehensive guide on how to spot fake UGGs when buying on sale.


Why You Should Be Careful When Buying UGGs on Sale

UGG boots and shoes are highly popular, making them a frequent target for counterfeiters. Fake UGGs are often sold at steep discounts through unofficial retailers, online marketplaces, or unauthorized sellers. Purchasing counterfeit UGGs not only means poor product quality but also potential financial loss and disappointment.


Key Signs to Identify Fake UGGs

1. Check the Packaging and Labels

Authentic UGGs come in sturdy, well-made boxes with clear branding. Look for:

  • The UGG logo printed clearly on the box.
  • A label with accurate product details, including style name, size, and barcode.
  • Consistent fonts and high-quality printing.

Counterfeit packaging often has spelling errors, blurry printing, or flimsy materials.

2. Examine the Price Closely

If the deal sounds too good to be true, it probably is. Genuine UGGs are rarely deeply discounted outside of official sales or outlets. Extremely low prices from unknown sellers should raise a red flag.

3. Inspect the Stitching and Materials

Authentic UGG boots are made from premium twin-faced sheepskin, which feels soft and luxurious on both the inside and outside. Key points:

  • The stitching should be even, tight, and clean with no loose threads.
  • The sheepskin lining inside should be plush and consistent.
  • Fake UGGs may use synthetic materials that feel cheap or stiff.

4. Look for the Authentic UGG Logo and Details

  • The UGG logo on the heel tab should be crisp and correctly spelled.
  • On genuine pairs, the logo tag is stitched firmly and neatly.
  • Inside the shoe, check the insole for the UGG branding and holographic security label.

5. Verify the Serial Number and Hologram

Modern authentic UGGs have a holographic label inside the boot or shoe that changes appearance when tilted. This label also includes a unique serial number that can be checked on UGG’s official website or verified with customer service.


Where to Buy Authentic UGGs on Sale Safely

  • Official UGG Website: The safest place for discounts and authentic products.
  • Authorized Retailers: Stores like Nordstrom, Macy’s, and Dillard’s often run official sales.
  • Reputable Online Marketplaces: Amazon and Zappos, but only buy from verified sellers.
  • Outlet Stores: UGG outlets provide real products at reduced prices.

Avoid unknown third-party sellers or websites that look suspicious.


Tips for a Secure Purchase

  • Always research the seller’s reputation and reviews.
  • Request detailed photos if buying from a marketplace or resale site.
  • Compare the product images with those on UGG’s official website.
  • Use payment methods with buyer protection, like credit cards or PayPal.

Final Thoughts

Buying UGGs on sale is a great way to enjoy premium comfort and style without overspending. However, the risk of counterfeit products means you need to be vigilant. By carefully examining packaging, materials, pricing, and logos, and buying only from trusted sources, you can confidently spot fake UGGs and shop smartly. Stay cozy and stylish with genuine UGGs every time!