How to Care for Your New Balance Women’s Shoes to Keep Them Fresh

New Balance women’s shoes are known for their exceptional comfort, modern design, and durability. Whether you wear them for running, walking, working out, or everyday fashion, taking proper care of your sneakers will extend their lifespan and keep them looking and smelling fresh. Below is a complete guide on how to clean, store, and maintain your New Balance shoes the right way.


Why Shoe Care Matters

Good shoe maintenance helps:

  • Preserve performance features like cushioning and support
  • Prevent odor buildup and bacteria growth
  • Extend the visual appeal and structure of the shoe
  • Save you money in the long run by delaying replacements

1. Clean Your Shoes Regularly

A. Surface Cleaning

Use a soft brush or cloth to remove loose dirt or debris after each wear. For knit or mesh materials, be gentle to avoid snagging.

B. Deep Cleaning Method

Supplies Needed:

  • Mild detergent or sneaker cleaner
  • Soft-bristled brush or old toothbrush
  • Warm water
  • Microfiber cloth

Steps:

  1. Remove the laces and insoles.
  2. Mix warm water with a few drops of mild detergent.
  3. Dip the brush in the mixture and scrub gently.
  4. Wipe off soap with a clean damp cloth.
  5. Let the shoes air dry completely—never use direct heat.

2. Wash the Laces and Insoles

A. Laces

Soak laces in soapy water for 15–30 minutes. Rinse and air dry.

B. Insoles

Wipe insoles with a damp cloth and a drop of detergent. For odor, sprinkle baking soda on them overnight, then shake off before inserting back.


3. Protect Against Odors

Even the best sneakers can get smelly over time. To reduce odors:

  • Let your shoes air out after use
  • Use sneaker deodorizer sprays or inserts
  • Rotate between pairs to give each time to breathe
  • Avoid wearing them without socks

4. Proper Shoe Storage

To prevent your New Balance shoes from deforming or getting dusty:

  • Store them in a cool, dry place
  • Use shoe trees to retain shape
  • Avoid stacking heavy items on them
  • Keep them out of direct sunlight to prevent color fading

5. Know What Not to Do

  • Don’t machine wash or dry your New Balance shoes (unless the model explicitly allows it)
  • Don’t use bleach or harsh chemicals
  • Don’t expose them to high heat sources like radiators or hair dryers

6. Use Protective Products

  • Apply a fabric protector spray (safe for mesh or suede) to repel stains
  • For leather-trimmed models, use a leather conditioner every few months
  • Waterproof spray is useful if you wear them in wet conditions

7. When to Replace

No matter how well you care for them, running or training shoes should be replaced after 300–500 miles of wear. Signs it’s time to upgrade:

  • Worn-out treads
  • Flattened cushioning
  • Reduced arch support
  • Persistent foot discomfort

Final Thoughts

Taking a few simple steps to care for your New Balance women’s shoes can make all the difference in how long they last and how good they look. From regular cleaning to proper storage and odor control, maintaining your footwear is a smart way to protect your investment—and keep your feet happy.