How to Spot Authentic On Sneakers: Avoiding Counterfeits and Fakes

On sneakers have become highly popular worldwide due to their unique design and innovative technology. Unfortunately, this popularity has led to an increase in counterfeit versions flooding the market. Knowing how to spot authentic On sneakers is essential to ensure you get the quality, comfort, and performance you expect. This guide will walk you through key tips to help you avoid fakes and make confident purchases.


1. Buy from Authorized Retailers and Official Channels

The simplest way to avoid counterfeit On sneakers is to purchase them from authorized retailers or directly from On’s official website and flagship stores. Trusted sellers are less likely to carry fake products, and you can also benefit from official warranties and customer support.


2. Examine the Packaging Carefully

Authentic On sneakers come in high-quality boxes featuring precise logos, branding, and labeling. Check for proper spelling, sharp printing, and consistent colors. Counterfeit boxes often have blurry logos, low-quality cardboard, or missing information.


3. Inspect the Logo and Branding Details

On sneakers have distinct logos and branding that counterfeiters often fail to replicate accurately. Look closely at the “On” logo on the tongue, heel, and sole. Authentic logos are crisp, centered, and consistent across pairs. Fakes may have uneven, faded, or poorly printed logos.


4. Check the Quality of Materials and Craftsmanship

Genuine On sneakers use premium materials and precise construction techniques. Inspect the stitching, seams, and materials like the mesh upper and CloudTec sole pods. Any signs of loose threads, glue marks, or uneven edges can be a red flag for counterfeit products.


5. Verify the Model Number and Size Tag

Inside authentic On sneakers, you’ll find a size tag with details like the model number, size, manufacturing country, and barcode. Confirm these details with the official On website or trusted retailer. If the tag is missing, poorly printed, or inconsistent, the shoes are likely fake.


6. Feel the CloudTec Cushioning Technology

One of On’s signature features is its CloudTec cushioning. Authentic pairs deliver a distinct, cushioned feel with responsive pods underfoot. If the sole feels hard, cheaply made, or doesn’t provide the expected bounce and comfort, it could be a counterfeit.


7. Compare Prices with Market Rates

If the price seems too good to be true, it probably is. Authentic On sneakers command premium prices due to their quality and technology. Be wary of heavily discounted or suspiciously cheap listings on unfamiliar websites or marketplaces.


8. Use Online Tools and Communities

There are online communities and tools where sneaker enthusiasts share tips and authenticating advice. Websites, apps, and forums dedicated to sneaker authentication can be helpful resources for verifying your On sneakers before purchasing or wearing them.


Conclusion

Spotting authentic On sneakers requires attention to detail and purchasing from reputable sources. By carefully examining packaging, logos, materials, and price points, you can avoid counterfeit pairs and enjoy the comfort and innovation that genuine On sneakers offer. Always prioritize quality and authenticity to protect your investment and get the best performance from your footwear.