On Cloud running shoes have gained a massive following thanks to their innovative design, comfort, and performance. Unfortunately, their popularity has also made them a target for counterfeiters. Buying fake On Cloud shoes not only means you miss out on the benefits of genuine footwear but also risk poor quality and potential foot injuries. This guide will help you spot authentic On Cloud running shoes and avoid fakes when shopping.
Why Authenticity Matters
Wearing authentic On Cloud shoes ensures you get the brand’s patented CloudTec® technology, reliable durability, and proper fit. Counterfeit shoes often use subpar materials and inferior construction, which can lead to discomfort, quicker wear and tear, and even injury. Additionally, purchasing fakes supports unethical practices and harms the brand’s reputation.
Inspect the Packaging
One of the first signs of authenticity lies in the packaging:
- Box Quality: Genuine On Cloud shoes come in a sturdy box with a clean, professional finish. Look for the On Cloud logo and clear printing.
- Labels: The box label should include accurate details such as shoe size, model name, color code, and a barcode. Fake boxes may have spelling errors or inconsistent fonts.
- Included Materials: Authentic shoes usually come with care instructions, extra laces, or promotional materials inside the box.
Examine the Shoe Construction
Check these key features on the shoe itself:
- CloudTec® Sole: The signature sole has hollow pods that compress under pressure. The pods should be evenly spaced, cleanly molded, and securely attached.
- Material Quality: Authentic On Cloud shoes use high-quality engineered mesh or knit uppers with precise stitching and no loose threads.
- Logo Placement: The On Cloud logo appears on the tongue, heel, and sole, and should be sharp, clear, and consistent with official branding.
- Insole: Genuine insoles are cushioned and removable, often branded with the On Cloud logo.
Check the Fit and Comfort
Authentic On Cloud running shoes are known for their comfortable, adaptive fit:
- True to Size: They generally fit true to size, with a snug yet breathable feel.
- Heel Lock: The heel counter should hold your foot securely without excessive slipping.
- Responsive Cushioning: The CloudTec sole should provide a soft landing with a springy toe-off.
If the shoes feel stiff, heavy, or poorly cushioned, they might be fake.
Verify with Authorized Retailers
Buying from authorized On Cloud retailers or the official website greatly reduces the risk of purchasing fakes. Authorized sellers are listed on On Cloud’s website and include reputable sports stores and online platforms.
Avoid deals that seem “too good to be true,” especially from unverified third-party sellers or marketplaces with poor seller ratings.
Use Technology for Verification
Some newer On Cloud models include QR codes or NFC tags for authenticity verification. Scan these with your smartphone to check if the shoes are genuine.
Conclusion
Spotting authentic On Cloud running shoes requires careful attention to packaging, shoe details, and purchasing from trusted sources. By following this guide, you can avoid counterfeit products and enjoy the full benefits of On Cloud’s cutting-edge technology and design. Always prioritize quality and authenticity for the best running experience and value for your investment.
