Your New Balance 327 Women sneakers are a fashion-forward investment, combining retro style with modern comfort. Whether you wear them daily or rotate them with other favorites, keeping them clean and fresh ensures they’ll last longer and look great. Proper care not only preserves their appearance but also maintains their structure and comfort. Here’s your complete guide on how to care for your New Balance 327s the right way.
Why Proper Sneaker Care Matters
Caring for your sneakers goes beyond keeping them visually clean. Dirt, moisture, and improper storage can break down materials and cause premature wear. By learning how to clean, dry, and store your 327s properly, you’ll maintain their integrity and keep them looking stylish for seasons to come.
Materials of the New Balance 327
Before diving into cleaning techniques, it’s important to understand what your shoes are made of. The New Balance 327 typically features:
- Suede overlays – prone to staining and water damage
- Nylon or mesh panels – breathable but can trap dirt
- Rubber outsole – durable but collects debris
- Foam midsole – soft, can stain easily
Each material needs a slightly different approach to care.
Step-by-Step Cleaning Guide
1. Remove Laces and Insoles
Start by taking out the laces and insoles. This allows you to clean all areas thoroughly and prevents mildew from forming inside the shoe.
2. Dry Brush Loose Dirt
Use a soft-bristled brush or old toothbrush to gently remove dirt from the outsole, midsole, and upper. Do this while the shoe is dry to avoid spreading dirt into the fabric.
3. Prepare a Gentle Cleaning Solution
Mix warm water with a few drops of mild detergent or sneaker cleaner. Avoid bleach or strong chemicals, especially for suede sections.
4. Clean the Upper
Dip a soft cloth or sponge in the cleaning solution and gently scrub the nylon or mesh areas. For suede, use a suede cleaner or a dry suede brush to lift stains without damaging the material.
5. Scrub the Sole
Use a firmer brush to clean the rubber outsole and midsole. Don’t soak the shoe, just dampen the brush enough to lift dirt.
6. Clean Laces and Insoles Separately
Soak laces in soapy water for 15–20 minutes, then scrub and rinse. Insoles can be wiped with a damp cloth and left to air dry.
Drying Tips
- Never machine dry. High heat can warp the shoe and damage materials.
- Air dry only. Stuff the sneakers with paper towels or a clean cloth to absorb moisture and maintain shape.
- Avoid direct sunlight. Sunlight can fade color and dry out the suede.
Protective Care Tips
Apply a Water-Repellent Spray
Once fully dry, consider spraying your sneakers with a suede-safe water and stain repellent. This helps shield them from rain, spills, and dirt.
Use Shoe Trees or Stuffing
Shoe trees help maintain shape and prevent creasing when shoes aren’t in use. If you don’t have them, stuffing the shoes with paper works too.
Store Properly
Keep your 327s in a cool, dry place away from direct sunlight. If possible, store them in their original box or a breathable sneaker bag.
When to Clean Your 327s
- Light maintenance: After every few wears, especially if exposed to dust or rain.
- Deep clean: Every 4–6 weeks, or whenever they start to look visibly dirty.
Final Thoughts
With just a little regular care, your New Balance 327 Women sneakers will stay fresh, clean, and in great condition for the long haul. From proper cleaning techniques to smart storage, treating your sneakers right will reward you with extended durability and better style on the streets.
Keep them clean, and they’ll keep you looking stylish!
