Designer sneakers are a serious investment — both in style and money. Whether you’re sporting Louis Vuitton trainers, Balenciaga Triple S, or Dior B27s, keeping them clean and well-maintained is essential to protecting their value and keeping them looking fresh. However, cleaning luxury sneakers isn’t the same as scrubbing down your everyday kicks. Use this guide to learn the key do’s and don’ts of designer sneaker care.
Do: Know the Materials You’re Working With
Before you begin cleaning, always identify the materials used in your sneakers. Most designer pairs incorporate a mix of leather, suede, mesh, rubber, and even exotic fabrics. Each material requires a different cleaning approach.
- Leather: Use a soft cloth and a dedicated leather cleaner.
- Suede: Only use a suede brush or eraser. Avoid water.
- Mesh/Textile: Gently clean with mild soap and a soft brush.
- Patent or Glossy Finishes: Wipe down with a microfiber cloth and diluted soap.
Tip: Always test your cleaning method on a small, hidden area first.
Don’t: Throw Them in the Washing Machine
While some sneakers (like basic canvas or athletic shoes) might survive the washing machine, designer sneakers won’t. The glue, structure, and delicate materials can be damaged, warped, or discolored. Hand cleaning is always the safer option for preserving shape and detail.
Do: Use the Right Tools and Products
Invest in sneaker care essentials that are gentle and specifically made for luxury materials. A good sneaker cleaning kit should include:
- Soft-bristle and suede brushes
- Microfiber cloths
- Mild sneaker cleaner or specialty products
- Waterproofing spray for protection
- Shoe trees to help maintain shape
Brands like Jason Markk, Crep Protect, and Reshoevn8r offer sneaker-safe kits that are worth the cost.
Don’t: Use Harsh Chemicals or Household Cleaners
Avoid bleach, alcohol, or abrasive cleaning products. These can strip color, crack leather, and ruin delicate finishes. Stick to pH-neutral or specially formulated sneaker cleaners.
Bonus tip: Never use paper towels — they can leave behind lint and are too rough for soft materials.
Do: Spot Clean Regularly
Don’t wait until your sneakers look wrecked to clean them. Spot cleaning after each wear (especially on light-colored shoes) can prevent stains from setting and keep them in great shape.
- Wipe down soles and uppers with a damp cloth
- Use a sneaker wipe on scuffs or light dirt
- Refresh laces with a gentle soak in soapy water
Don’t: Ignore the Soles
Designer sneakers often come with sculpted, statement soles — don’t let them turn yellow or grimy. Use a toothbrush and sneaker-safe cleaner to gently scrub around grooves and textured areas.
To prevent yellowing, store them away from direct sunlight and clean any oxidation early with a sole brightener (used cautiously).
Do: Protect Them Before You Wear Them
Water and stain-repellent sprays can be your first line of defense. Apply a protective spray to your sneakers — especially suede or canvas — before wearing them out. Reapply every few weeks depending on use.
Recommended Products:
- Crep Protect Spray
- Jason Markk Repel
- Tarrago Nano Protector
Don’t: Leave Them Exposed in Storage
Proper storage plays a huge role in maintaining your sneakers’ condition.
Avoid:
- Leaving them in direct sunlight (causes fading)
- Keeping them in humid or damp areas
- Stacking them without protection
Instead:
- Store in a cool, dry place
- Use dust bags or original boxes
- Insert shoe trees or tissue to preserve shape
Bonus Tip: Rotate Your Collection
Wearing the same pair daily causes faster wear and tear. Rotate your sneakers regularly to extend their life, avoid creasing, and keep them looking their best.
Final Thoughts
Cleaning and maintaining your designer sneakers is more than just a chore — it’s a way to protect your investment and elevate your look. With the right products, consistent care, and attention to detail, your luxury kicks can look fresh for years. Remember: treat your sneakers with respect, and they’ll return the favor with long-lasting style.
