Asics has become one of the most respected names in performance footwear, trusted by runners, athletes, and casual wearers alike. Unfortunately, its global popularity has made it a target for counterfeiters. Fake Asics shoes may look convincing at first glance, but they often lack the comfort, durability, and technology of the genuine product. In this guide, we’ll walk you through key tips and tricks to help you spot fake Asics shoes and protect your investment.
1. Check the Box and Packaging
Genuine Asics shoes come in sturdy, well-branded boxes. A poorly printed logo, low-quality cardboard, or missing labels are red flags.
- Authentic boxes should include:
- Model name and number
- Size
- Barcode
- Country of manufacture
- Watch out for: Misspelled words, inconsistent fonts, or boxes without Asics branding.
2. Inspect the Logo and Branding
Asics’ branding is consistent and precise across all official models. Look carefully at the placement, size, and clarity of logos on the shoe tongue, side panels, and heel.
- Authentic logos: Sharp, symmetrical, and aligned properly
- Fake logos: May be blurry, crooked, or use the wrong font style
Also, check the “a” in the Asics logo — counterfeit versions often get the curve or angle wrong.
3. Evaluate Stitching and Construction Quality
One of the easiest ways to spot fakes is by examining the craftsmanship. Real Asics shoes are built to last and feature flawless construction.
- Look for:
- Even, tight stitching
- Cleanly glued midsoles
- High-quality materials
- Beware of:
- Loose threads
- Excess glue residue
- Cheap-feeling mesh or plastic parts
4. Compare the Insole and Sole Technology
Asics shoes often use proprietary cushioning technologies like GEL™, FF BLAST™, or FlyteFoam™. Counterfeits may copy the appearance but not the performance.
- Genuine insoles will feel supportive and contoured
- Check the sole markings for correct names and logos
- Fake shoes often have stiff, flat insoles and noisy outsoles when walking
5. Scan the Label Inside the Tongue
The inside label provides vital information about the shoe’s authenticity.
- What to check:
- UPC code
- Country of manufacture
- Serial number
- Model number
Use this model number to cross-reference it on the official Asics website. If the number doesn’t match the style, it’s likely fake.
6. Test the Fit and Feel
Real Asics shoes are known for their ergonomic design and comfort. If the pair feels awkward, overly stiff, or lacks arch support, that’s a red flag.
- Try walking or running in them — genuine pairs feel lightweight and responsive
- Pay attention to heel support, toe box space, and midsole flexibility
7. Buy Only from Authorized Retailers
The safest way to ensure you’re getting real Asics shoes is by purchasing from official sources.
- Buy from:
- Asics.com
- Authorized retailers (e.g., Zappos, Foot Locker, Dick’s Sporting Goods)
- Trusted shoe boutiques or department stores
Avoid unfamiliar online marketplaces or third-party resellers with poor ratings.
Final Thoughts
Counterfeit shoes not only lack the performance benefits of genuine Asics footwear, but they can also pose health risks due to poor support and materials. By paying close attention to packaging, branding, construction, and buying from reliable sources, you can confidently spot fake Asics shoes and protect your feet — and your wallet. When in doubt, compare your pair to verified photos on the Asics website or visit an authorized store for assistance.
