How to Care for Your Hoka Sneakers to Keep Them Looking New

Hoka sneakers are built for performance and durability, but even the best shoes need proper care to stay in top condition. Whether you use your Hokas for running, walking, hiking, or everyday wear, taking care of them will not only keep them looking fresh but also extend their lifespan. This guide covers everything you need to know to keep your Hoka sneakers clean, comfortable, and like-new for as long as possible.


Why Proper Sneaker Care Matters

Your Hokas are an investment in comfort and support. Over time, dirt, sweat, and weather can wear down materials and impact performance. Regular cleaning and smart storage can:

  • Preserve cushioning and responsiveness
  • Prevent odor buildup
  • Maintain the shoe’s structure and support
  • Keep colors vibrant and mesh panels breathable

Cleaning Your Hoka Sneakers: Step-by-Step

1. Remove the Laces and Insoles

Start by taking out the shoelaces and insoles. This allows you to clean all parts thoroughly and avoid trapping moisture inside. You can soak laces in warm, soapy water and gently scrub insoles with a soft brush and mild detergent.

2. Dry Brush Off Dirt and Debris

Use a soft brush (like an old toothbrush) to remove loose dirt, mud, and debris from the outsole, midsole, and upper. This is especially important if you’ve used your Hokas on trails or muddy roads.

3. Spot Clean with Mild Soap

Mix warm water with a small amount of gentle detergent. Dampen a cloth or sponge in the solution and spot clean the upper fabric, mesh, and rubber areas. Avoid soaking the shoes or using harsh cleaners, which can damage materials.

4. Rinse Lightly and Pat Dry

Use a clean, damp cloth to wipe away soap residue. Then pat the shoes dry with a towel. Never wring them out or submerge them in water.

5. Air Dry Only (No Heat)

Let your Hokas air dry at room temperature. Do not put them in a dryer, near a heater, or in direct sunlight, as excessive heat can warp the structure and damage the adhesives.

Pro Tip: Stuff the shoes with paper towels or newspaper to help them retain shape and absorb excess moisture.


How Often Should You Clean Your Hokas?

It depends on how you use them:

  • Daily Wear or Gym Use: Wipe down weekly, deep clean monthly.
  • Trail Running or Muddy Conditions: Rinse off after each use and deep clean as needed.
  • Road Running: Spot clean every 2–3 weeks depending on weather and usage.

Dealing with Odor and Sweat

Even with breathable mesh, Hokas can develop odors from moisture and sweat. To keep them fresh:

  • Use deodorizing sprays made for sneakers
  • Let them air out after each use
  • Rotate pairs to give each one a break
  • Add baking soda overnight to absorb odors (remove before use)

Long-Term Storage Tips

If you’re not wearing your Hokas daily:

  • Store them in a cool, dry place out of direct sunlight
  • Use shoe trees or stuffing to maintain shape
  • Avoid plastic bags, which trap moisture
  • Keep them away from pets—chewed sneakers are tough to fix!

What to Avoid When Caring for Hoka Sneakers

  • No washing machines or dryers – the aggressive spinning and heat can ruin them
  • No bleach or strong chemicals – these can discolor and degrade the materials
  • No prolonged sun exposure – this can cause fading and cracking over time

When to Replace Your Hokas

Even with great care, sneakers eventually wear out. Common signs it’s time for a new pair:

  • Loss of cushioning or bounce
  • Uneven wear on the sole
  • Tears in the upper or separation in the midsole
  • Persistent odor that won’t go away

Hoka sneakers typically last between 300–500 miles, depending on usage and care.


Final Thoughts: Keep Your Hokas Fresh and Functional

Proper care isn’t complicated—it just takes a few consistent habits. By regularly cleaning your Hokas, letting them breathe, and avoiding damaging conditions, you’ll protect both their appearance and performance. A clean pair of Hoka sneakers doesn’t just look better—they feel better too, every step of the way.