The Nike Air Max 90 is one of the most popular and iconic sneakers on the market, making it a frequent target for counterfeiters. With so many fake versions circulating online and in stores, it’s essential to know how to spot authentic Air Max 90 sneakers before making a purchase. This comprehensive guide will help you identify genuine pairs by highlighting key details, materials, and common red flags of counterfeit sneakers.
Why Authenticity Matters
Buying authentic Air Max 90 sneakers ensures you receive the quality, comfort, and durability Nike promises. Fake pairs often use inferior materials and poor craftsmanship, which can lead to discomfort, quicker wear, and even safety issues. Moreover, supporting counterfeit products hurts the sneaker industry and violates intellectual property rights.
Check the Box and Packaging
One of the first steps in verifying authenticity is examining the shoe box and packaging:
- Box Quality: Genuine Nike boxes are sturdy, with clean, sharp printing and a consistent logo.
- Label Accuracy: Check the label for correct spelling, consistent fonts, and matching style numbers that correspond with the sneaker model.
- Included Extras: Authentic Air Max 90s often come with extra laces or inserts. Absence of these doesn’t always mean fake, but it’s a detail to consider.
Inspect the Materials and Construction
The materials used on authentic Air Max 90 sneakers are high-quality and durable:
- Upper Material: Genuine pairs use premium leather, suede, mesh, or synthetic materials with neat stitching and no loose threads.
- Midsole and Air Unit: The Air Max 90’s visible Air unit should be clear and well-integrated. Fakes sometimes have cloudy or poorly sealed air pockets.
- Outsole: Look for a well-defined tread pattern with quality rubber. Fake soles may feel cheaper and wear out quickly.
Examine Logos and Branding
Nike’s branding details are precise and consistent:
- Swoosh Logo: Check the shape, size, and placement of the Nike Swoosh on the sides. It should be cleanly stitched or printed.
- Tongue Tag: The tongue label should feature clear printing, including the Nike Air Max logo. Blurry or uneven print is a warning sign.
- Heel Tab: The heel area often features Nike Air branding or the classic Air Max logo, which should be properly aligned and crisp.
Look at the Stitching and Overall Craftsmanship
Authentic Air Max 90s feature meticulous craftsmanship:
- Stitching: Even, straight, and tight stitching is a hallmark of genuine pairs. Loose threads or inconsistent stitching indicate a counterfeit.
- Glue Marks: Check for excess glue around seams or soles—authentic pairs maintain clean finishes.
- Symmetry: Both shoes should match perfectly in details and construction.
Verify the Size Tag and Serial Numbers
Inside the shoe, the size tag holds important clues:
- Correct Information: The size tag should include the country of manufacture, sizing in different systems, and a style code that matches the box.
- Serial Number: Each shoe in the pair has a unique serial number. Identical numbers on both shoes suggest a fake.
Buy From Trusted Sources
Purchasing from reputable retailers, official Nike stores, or verified resellers reduces the risk of buying fakes. Be cautious with heavily discounted prices or sellers with limited reviews.
Use Technology to Your Advantage
Some apps and websites allow you to authenticate sneakers by scanning barcodes or uploading photos. These tools can offer an additional layer of verification.
Conclusion
Spotting fake Air Max 90 sneakers requires a keen eye and attention to detail. By carefully inspecting packaging, materials, logos, stitching, and tags, you can avoid counterfeit purchases and ensure you own a genuine pair. Always buy from trusted sources and when in doubt, consult expert opinions or authentication services. Protect your investment and enjoy the comfort and style of authentic Air Max 90s with confidence.
