With the rising popularity of the New Balance 327, counterfeit versions have flooded the market, tricking even seasoned sneaker enthusiasts. Whether you’re a first-time buyer or adding to your collection, knowing how to distinguish real from fake is essential. In this guide, we’ll walk you through the key details to help you spot authentic New Balance 327 shoes with confidence.
1. Examine the Overall Quality and Construction
Authentic New Balance 327 shoes are known for their top-tier craftsmanship. Pay attention to:
- Material Quality: Genuine 327s use premium suede, nylon, or mesh uppers. Fakes often feel cheap or plasticky.
- Stitching: Check for neat, consistent stitching. Loose threads or uneven seams are red flags.
- Sole Attachment: The outsole should be perfectly bonded—no glue seepage or gaps.
2. Inspect the “N” Logo Closely
The oversized “N” is the 327’s signature detail. Authentic pairs have:
- Sharp Edges and Clean Stitching around the logo.
- Proper Alignment with the upper—misaligned logos are a common sign of fakes.
- High-Quality Material—the logo should be made of soft, durable fabric or leather, not cheap vinyl.
3. Analyze the Tongue Label and Insole Branding
Look inside the shoe to find critical identifiers:
- Tongue Tag: It should read “New Balance” with the correct font, spacing, and country of manufacture. Beware of misspellings or blurry print.
- Insole: Most authentic 327s have a branded insole that includes the New Balance logo and possibly the shoe size or model number.
4. Verify the Serial Number and Box Details
Genuine New Balance shoes come with a branded box and detailed labeling:
- Box Label: Includes the style code (usually something like MS327…), size, barcode, and origin. The label should be professionally printed and free of typos.
- Serial Number: Found inside the shoe and on the box—these numbers must match. Mismatched numbers are a big red flag.
5. Purchase Only from Trusted Retailers
To minimize the risk of buying fake New Balance 327s:
- Shop at Authorized Retailers like New Balance’s official website, Foot Locker, Finish Line, JD Sports, or reputable sneaker boutiques.
- Avoid Sketchy Marketplaces unless the seller is verified (e.g., StockX, GOAT, or eBay with authentication guarantees).
- Request Proof of Purchase when buying secondhand.
6. Compare with Official Product Photos
Before buying, search for your desired colorway on the official New Balance website or other trusted sources. Compare your pair with:
- Sole Pattern and Color
- Shape of the Heel and Toe Box
- Laces and Eyelet Placement
If anything looks off or inconsistent, proceed with caution.
7. Price Too Good to Be True? It Probably Is
Genuine New Balance 327s usually retail between $90 and $120. While occasional sales happen, a brand-new pair for $30–$40 is almost always a counterfeit.
Final Thoughts: Buy Smart, Wear Proud
With its retro appeal and modern flair, the New Balance 327 is a must-have sneaker—but only if it’s the real deal. By checking quality, comparing details, and buying from reputable sources, you’ll protect your investment and enjoy the sneaker in its true form.
Stay informed, stay stylish—and always double-check before you cop.
