When it comes to budget-friendly swimwear, the market is filled with options—from big-box retailers like Target to fashion-forward brands like Shein, Old Navy, and H&M. But how does Target swimwear really compare to the competition? Below, we explore how Target’s swim collection stacks up against other affordable brands in terms of quality, style, fit, size inclusivity, and overall value. If you’re wondering where to invest your swimwear dollars this season, this guide can help you decide.
Quality and Fabric
Target:
Target’s swimwear is known for offering reliable quality at a modest price. Most suits feature a good balance of stretch and structure with lined interiors, built-in cups, and durable stitching. Brands like Shade & Shore and Kona Sol use materials that feel thick and supportive, especially considering the price point.
Other Affordable Brands:
Brands like Shein and Forever 21 may offer trendier styles, but they often cut corners on material quality. Suits may feel thinner, and elasticity can wear out faster after repeated washes. Old Navy and H&M provide slightly better fabric quality but tend to lack the structural support seen in Target’s swimwear lines.
Verdict:
Target wins for consistent, durable swimwear quality at a budget price.
Style and Trend Appeal
Target:
Target hits the sweet spot between timeless and trendy. Their collaborations with influencers and designers keep the offerings fresh, while in-house brands like Xhilaration and Wild Fable cater to younger shoppers looking for bold cuts, colors, and prints.
Other Affordable Brands:
If you want cutting-edge fashion-forward swimwear at low prices, Shein and PrettyLittleThing are hard to beat. These brands are constantly cycling through new styles that align with TikTok and Instagram trends. However, they sometimes sacrifice comfort and coverage in the process.
Verdict:
For long-lasting style with trend relevance, Target performs well. For ultra-trendy (but short-lived) looks, fast fashion brands may appeal more.
Size Inclusivity and Fit
Target:
One of Target’s strongest features is its inclusive sizing. Many suits are available in a full range from XS to 4X, with some cup-specific tops (including D/DD and larger) and maternity swim options. Their Ava & Viv line specifically caters to plus-size women, ensuring thoughtful fits and flattering designs.
Other Affordable Brands:
Size inclusivity varies. Old Navy does a decent job with extended sizing. Shein and H&M offer plus sizes, but the sizing can be inconsistent, and the fit may not be as comfortable or flattering, especially for curvier body types.
Verdict:
Target leads the category in both sizing variety and fit consistency across different body types.
Price Point
Target:
Most Target swimsuits are priced between $15 and $50, with the majority of two-piece sets falling in the $30–$40 range. The value is strong, especially when considering quality and longevity.
Other Affordable Brands:
Shein, Romwe, and Amazon sellers often list full bikini sets for under $20. However, you might get what you pay for—quality and fit are not always guaranteed. Old Navy and H&M offer pricing similar to Target, though you may need to wait for sales to get the best deal.
Verdict:
Target offers a fair balance of price and value. If you’re looking purely for the lowest price, fast fashion brands may win—but with compromises.
Return Policy and In-Store Experience
Target:
With its easy in-store and online return process, Target offers a convenient and hassle-free shopping experience. You can try on different styles in-store or order multiple sizes online with confidence knowing returns are simple.
Other Affordable Brands:
Returns from Shein or Amazon third-party sellers can be tricky or cost money. Old Navy and H&M provide reasonable return options but may lack the same level of in-store stock availability that Target offers.
Verdict:
Target’s customer-friendly return policy and in-store convenience are hard to beat.
Final Verdict: Which Should You Choose?
- Choose Target if you want reliable quality, size inclusivity, a great in-store experience, and stylish swimwear that lasts beyond one summer.
- Choose Fast Fashion Brands like Shein or Forever 21 if your top priority is chasing fast-changing trends at rock-bottom prices and you’re okay with sacrificing some quality and fit.
- Choose Old Navy or H&M if you’re looking for a middle ground between trend and value but are okay with more limited structure and sizing support.
Overall, Target stands out as the best all-around option for affordable swimwear that’s stylish, supportive, and built to last.
