When swimsuit season rolls around, savvy shoppers turn to department stores for variety, value, and stylish options. Among the major players — Macy’s, Nordstrom, Bloomingdale’s, Dillard’s, and Kohl’s — Macy’s continues to stand out for its consistent promotions, wide range of brands, and size-inclusive offerings. But how does it really compare to the competition? Here’s a breakdown of where to find the best swimwear deals and what makes Macy’s worth a visit.
The Macy’s Advantage: Sales, Variety, and Accessibility
Macy’s is well known for its frequent sales events — from One Day Sales to Friends & Family discounts — making premium swimwear much more affordable. Whether you’re looking for timeless one-pieces, trendy bikinis, or supportive tankinis, Macy’s offers an impressive selection from brands like La Blanca, Calvin Klein, Tommy Hilfiger, and Jessica Simpson.
Pros:
- Regular markdowns and coupons
- A wide selection of both high-end and affordable brands
- Great loyalty rewards through Macy’s Star Rewards
- Free in-store pickup and easy returns
Best For: Shoppers looking for frequent discounts and designer deals in one place.
Nordstrom: Quality and Customer Service, at a Premium
Nordstrom leans more luxury, offering a carefully curated collection of swimwear brands like Hunza G, Tory Burch, and Frankies Bikinis. Though it’s pricier, Nordstrom is hard to beat in terms of customer service, free shipping, and generous return policies.
Pros:
- High-end, fashion-forward swimwear
- Inclusive sizing with a focus on fit
- Exceptional customer service
Cons:
- Higher price points
- Less frequent promotions than Macy’s
Best For: Shoppers who prioritize quality and customer experience over price.
Bloomingdale’s: Designer-Focused and Trend-Conscious
Bloomingdale’s offers many of the same designer brands as Macy’s, but positions itself as a trendier, more fashion-forward option. You’ll find newer collections and limited-edition collaborations here.
Pros:
- Access to exclusive swimwear collections
- Frequent loyalty rewards with Bloomingdale’s Loyallist program
Cons:
- Smaller selection for budget shoppers
- Fewer markdowns outside of major sales
Best For: Fashion-forward buyers who want the latest looks and are willing to pay for them.
Dillard’s: Classic Styles and Southern Favorites
Dillard’s focuses on timeless, conservative swimwear styles, with brands like Miraclesuit, Gianni Bini, and Cremieux. It’s a favorite among shoppers looking for coverage, support, and durability.
Pros:
- Strong selection of modest swimwear
- Focus on quality and longevity
Cons:
- Less trendy and limited promotional events
- Online shopping experience not as robust as Macy’s
Best For: Buyers looking for conservative swimwear that flatters and supports.
Kohl’s: Budget-Friendly and Family-Oriented
Kohl’s is a favorite for families and budget-conscious shoppers. With private-label brands like Sonoma Goods for Life and Croft & Barrow, it offers extremely affordable swimwear basics — often under $40.
Pros:
- Low prices and stackable discounts
- Kohl’s Cash for frequent shoppers
- Great kids’ and family swimwear options
Cons:
- Fewer high-end or designer brands
- Basic styles with less trend variety
Best For: Shoppers looking for budget-friendly, practical swimwear for the whole family.
Final Verdict: Why Macy’s Leads the Pack
If you’re looking for the sweet spot between price, style, brand variety, and availability, Macy’s is hard to beat. With regular sales, strong loyalty rewards, and options for every budget, it caters to a wide audience — from fashion-forward trendsetters to practical shoppers looking for reliable swimwear.
Pro Tip: Shop Macy’s during major holiday weekends or end-of-season clearance events to snag high-end swimsuits at unbeatable prices.
Whether you’re shopping for a sleek one-piece, vibrant bikini, or shaping tankini, Macy’s offers something for everyone — and often at a better deal than the rest.
