As eco-conscious fashion gains momentum, more swimwear brands are prioritizing sustainability, offering pieces made from recycled materials and planet-friendly production practices. But among the growing list of eco-minded labels, Farm Rio Swim stands out—not just for its environmental efforts but also for its unmistakably bold, joyful aesthetic. So how does Farm Rio compare to other eco-friendly swimwear brands, and what truly sets it apart?
Let’s take a closer look.
Commitment to Sustainability
Farm Rio: Bright Style with a Green Heart
Farm Rio partners with organizations like One Tree Planted, promising to plant a tree for every purchase. The brand also incorporates sustainable fabrics such as recycled polyamide and works toward reducing environmental impact at every step—from design to packaging.
Other Brands: Strong, But Subtle
Many eco-swim brands like Vitamin A, Mara Hoffman, and Reformation focus heavily on sustainability too. They use materials like ECONYL® and REPREVE®, and they prioritize low-waste manufacturing. However, their marketing and aesthetic often lean toward neutral tones and minimalist cuts, which may not resonate with those who prefer bold, expressive fashion.
What Sets Farm Rio Apart:
Farm Rio weaves sustainability into every collection while still delivering lively, energetic pieces that celebrate culture and color. Sustainability isn’t a compromise—it’s part of the story.
Design & Aesthetic
Farm Rio: Tropical Fantasy Realized
Known for its vibrant prints, bold color palettes, and playful silhouettes, Farm Rio’s swimwear looks like a postcard from Brazil. Expect oversized florals, exotic animal prints, and rainforest-inspired patterns that make each piece a visual statement.
Other Brands: Understated and Classic
Brands like Summersalt and Outerknown favor streamlined designs in earth tones or pastels. These swimsuits are timeless and versatile, appealing to those who want subtle elegance.
What Sets Farm Rio Apart:
Farm Rio doesn’t shy away from maximalism. It stands as a beacon for those who want to make a splash—not just in water, but in style.
Cultural Influence & Brand Story
Farm Rio: Rooted in Brazilian Spirit
Founded in Rio de Janeiro, Farm Rio is deeply inspired by Brazil’s vibrant landscapes, rich culture, and festive energy. The brand’s swimwear reflects the vibrancy of its home country, and every piece feels like a celebration of nature and joy.
Other Brands: Globally Inspired, Locally Made
Many sustainable swim brands are U.S.- or Europe-based, often drawing from modern fashion capitals. Their influences tend to be urban or beach-chic rather than rooted in specific cultural traditions.
What Sets Farm Rio Apart:
Farm Rio brings an authentic sense of place into its collections. Wearing their swimwear feels like traveling to Brazil—even if you’re just lounging poolside.
Fit and Functionality
Farm Rio: Statement Meets Comfort
While the prints are bold, the fit is always flattering. Farm Rio offers high-waisted bikinis, one-pieces with cutouts, bandeau tops, and more—all designed with comfort and body confidence in mind.
Other Brands: Performance-Driven or Minimalist
Brands like Patagonia Swim or Prana emphasize technical performance and durability, sometimes sacrificing style. Others, like Londre or Peony, offer chic but very minimal silhouettes that may not appeal to every body type.
What Sets Farm Rio Apart:
Farm Rio manages to strike a rare balance between playful fashion and practical comfort, appealing to a broad range of customers with inclusive sizing and unique cuts.
Price Point
Farm Rio: Mid to High Tier
Farm Rio swimwear typically falls in the $100–$200 range, comparable to most designer eco-friendly brands. While not fast fashion cheap, the price reflects quality, artistry, and ethical practices.
Other Brands: Varies by Style and Scale
Brands like Girlfriend Collective or Aerie Real Good Swim offer more affordable eco-swim options. Others, like Eres or Mara Hoffman, can be significantly more expensive due to designer status.
What Sets Farm Rio Apart:
You get statement design, sustainability, and premium quality all in one package—without reaching ultra-luxury pricing.
Final Thoughts
While many eco-friendly swimwear brands are doing important work for the planet, Farm Rio brings something extra to the table: exuberant color, culture-rich design, and a joyful approach to sustainability.
If you’re looking for swimwear that’s as kind to the Earth as it is expressive and fun to wear, Farm Rio truly stands apart. It’s not just swimwear—it’s a celebration of nature, style, and heritage.
