As the summer of 2025 approaches, activewear giant Athleta is making waves in the swimwear scene with a collection that blends performance, style, and sustainability. Known for empowering women through functional fashion, Athleta continues to innovate with designs tailored for movement, versatility, and confidence. Whether you’re surfing, swimming, or simply soaking up the sun, here’s a look at the top Athleta swimsuit trends for 2025.
1. Sustainable Swimwear Leads the Way
One of the most prominent trends this year is eco-conscious swimwear. Athleta has increased its use of recycled nylon and polyester fabrics, helping to reduce environmental impact without compromising quality. Many 2025 swimsuits carry Certified Responsible or Fair Trade tags, reflecting the brand’s growing commitment to ethical production.
2. Performance-Driven Designs
In 2025, Athleta is doubling down on functionality. New swimsuits are chlorine- and saltwater-resistant, with enhanced stretch recovery and quick-dry properties. Expect to see adjustable straps, built-in shelf bras, and power mesh lining for extra support during active pursuits like paddleboarding or beach running. This year’s motto: swimwear that works as hard as you do.
3. Color Blocking & Earthy Tones
This season brings a beautiful mix of vibrant color-blocking and muted earth tones. From bold shades like coral, aqua, and emerald to calming neutrals like sand, clay, and olive, Athleta’s 2025 palette balances energy with elegance. These hues not only flatter a wide range of skin tones but also reflect natural elements and outdoor adventure.
4. Modest Meets Modern
Athleta continues to champion inclusivity with modest swimwear options that don’t sacrifice style. Think longline bikini tops, high-rise bottoms, and rash guards with UPF protection. New arrivals also include swim skirts, tankinis, and one-pieces with zipper fronts, offering coverage and confidence for women of all ages and preferences.
5. Versatile One-Piece Styles
The 2025 one-piece is anything but basic. This year’s designs include plunging necklines, open backs, high-leg cuts, and belted waists—all while maintaining the durability needed for active wear. Look for pieces that can double as bodysuits, making them perfect for transitioning from beach to brunch.
6. Inclusive Sizing and Fit Innovation
Athleta is expanding its swimwear line with sizes ranging from XXS to 3X, catering to a broader range of body shapes. New fit technology ensures better bust support and flexible fits that adapt to movement. Many tops and bottoms are now sold separately, allowing shoppers to mix and match for a custom fit.
7. Sporty Chic Aesthetic
The fusion of athletic performance and style continues with sporty silhouettes inspired by wetsuits, training gear, and retro surfwear. Expect zip-front details, contrast stitching, and mesh inserts for that athletic-meets-fashion-forward edge.
Final Thoughts
Athleta’s 2025 swimwear collection proves that performance and style can coexist beautifully. Whether you’re diving into ocean waves or lounging poolside, these new trends ensure you feel supported, stylish, and sustainable. With bold colors, technical fabrics, and body-positive fits, Athleta is redefining what it means to be swim-ready in 2025.
