Shopping for bridesmaid dresses online can be a breeze—or a major headache—depending on how you approach it. With countless websites offering everything from affordable styles to designer gowns, the options are endless. But before you click “Add to Cart,” there are a few essential things every bride and bridesmaid should know.
Here’s a breakdown of the dos and don’ts of shopping for bridesmaid dresses online to help you avoid common pitfalls and make the process smooth, stylish, and stress-free.
✅ DO: Start Early
Online shopping requires time for browsing, ordering, delivery, and potential alterations.
Start shopping at least 6–8 months before the wedding.
Why it matters:
- Shipping delays happen
- You’ll need wiggle room for try-ons and tailoring
- If you’re custom ordering, production can take weeks or months
❌ DON’T: Ignore the Size Chart
Bridesmaid dress sizing is not like everyday clothes.
Always consult the retailer’s specific size guide and take measurements.
Why it matters:
- Bridal sizing runs small
- Guessing your size can lead to returns or expensive fixes
- Proper measurements reduce the risk of issues
✅ DO: Order Swatches First
If you’re matching colors across multiple dresses or want to see the fabric IRL,
order fabric swatches before committing to a style.
Why it matters:
- Screens distort color
- You’ll be sure the shade matches your wedding vision
- Helps with accessories and décor planning
❌ DON’T: Assume All Dresses Are Returnable
Every online store has different return policies.
Read the fine print before placing your order.
Why it matters:
- Some dresses are final sale or non-refundable
- Custom or made-to-order styles often can’t be returned
- Knowing your options gives peace of mind
✅ DO: Use Try-On-at-Home Programs (If Available)
Many popular sites like Azazie, Revelry, and Birdy Grey offer at-home try-on services.
Take advantage of this feature to test styles, sizes, and comfort levels.
Why it matters:
- Helps avoid surprises
- Lets bridesmaids feel confident in their choice
- Makes virtual shopping feel more like an in-store experience
❌ DON’T: Wait for Everyone to Order Separately
Timing matters when it comes to consistent color and fit.
Encourage your bridal party to place orders around the same time.
Why it matters:
- Ensures dye lot consistency
- Reduces stress with a unified timeline
- Keeps the group on the same page
✅ DO: Set a Budget and Communicate Early
Before diving into styles, talk budget.
Let your bridesmaids know what price range you’re aiming for.
Why it matters:
- Avoids awkward conversations later
- Helps narrow down retailers
- Keeps everyone financially comfortable
❌ DON’T: Forget About Alterations
Even with custom sizing, many dresses still need tweaks.
Factor in time and budget for professional alterations.
Why it matters:
- Ensures a polished, flattering fit
- Last-minute adjustments can be costly and rushed
- Prepares your bridesmaids for what to expect
✅ DO: Read Reviews and Look at Real Photos
Reviews are your best friend when shopping online.
Check customer feedback and photos for insight into fit, fabric, and service.
Why it matters:
- Highlights potential sizing quirks or quality issues
- Helps you decide which styles are true to image
- Gives realistic expectations
Final Thoughts
Shopping for bridesmaid dresses online can save time, money, and stress—if done right. By following these dos and don’ts, you’ll help your bridal party look and feel amazing while avoiding common headaches. With early planning, open communication, and a little extra care, your online bridesmaid dress journey can be just as magical as the big day itself.