How to Return or Exchange a Wedding Gown Bought Online: A Guide

Buying a wedding gown online can be a convenient and cost-effective way to find your dream dress. But what happens if it doesn’t fit right, doesn’t match the photos, or simply isn’t what you expected? Understanding how to return or exchange a wedding gown bought online is crucial for every bride-to-be. This guide walks you through the steps to handle the process smoothly and avoid unnecessary stress during your wedding planning.

1. Know the Store’s Return and Exchange Policy Before You Buy

Before clicking “add to cart,” take a few minutes to carefully read the store’s return and exchange policy. Important details to look for include:

• Return window (e.g., 7, 14, or 30 days)

• Condition requirements (tags attached, unworn, unaltered)

• Whether refunds are in cash, credit, or store credit

• Who covers the return shipping costs

• Whether exchanges are allowed or only returns

This step is essential—some online bridal retailers offer final sale items that are non-returnable.

2. Keep All Packaging and Documentation

Once your gown arrives, save everything that came with it:

• Original box or shipping materials

• Tags and garment bag

• Receipts or packing slips

• Any correspondence or return instructions

Having these items intact will make returning or exchanging much easier if needed.

3. Try It On Carefully and Promptly

Once you receive your gown:

• Try it on immediately, ideally within 24 hours of delivery

• Make sure your hands are clean and avoid applying makeup or lotions

• Use a clean space with minimal risk of the dress picking up damage or stains

This ensures that the gown stays in returnable condition if you decide to send it back.

4. Take Photos for Reference

If there’s an issue—such as the gown not matching the description or arriving damaged—take clear photos right away. Document:

• Any defects or flaws

• Incorrect size or style

• Packaging damage (if relevant)

These images will help if you need to file a claim or dispute with customer service or your payment provider.

5. Initiate the Return or Exchange Request ASAP

Don’t wait—initiate the return or exchange process as soon as you realize the gown isn’t right. This typically involves:

• Logging into your account on the retailer’s site

• Submitting a return request form or contacting customer service

• Printing a return label (if provided)

Be sure to keep a record of all communication with the seller.

6. Pack the Dress Securely for Return

If you’re returning the gown, repack it carefully:

• Use the original box if possible

• Fold the gown neatly and protect any delicate details

• Include all original tags, accessories, or paperwork

• Seal the package securely and affix the return label

Make sure to get a tracking number and insurance for higher-priced items.

7. Understand Processing Times and Refunds

After the seller receives your returned gown, it may take a few days to a few weeks to process your return. Common timelines include:

• 3–5 business days for return processing

• 7–10 days for credit card refunds

• Store credit issued faster for exchanges

Keep an eye on your account or email for confirmation of receipt and refund/exchange status.

8. Consider Alterations Before Returning

If the gown fits poorly but you love the style, you might want to consider getting it altered rather than returning it. Alterations can solve:

• Small sizing issues

• Hem length or strap adjustments

• Minor fit tweaks

Weigh the cost of alterations versus the hassle of returning and starting over.

9. What to Do If the Seller Won’t Accept Returns

If you bought from a seller who refuses returns and the gown is faulty or completely misrepresented, you have options:

• Contact your credit card company to dispute the charge

• Open a case with PayPal if used as your payment method

• Leave a review to warn others

• Consider reselling the dress on trusted secondhand bridal platforms

Always read customer reviews before purchasing to reduce the risk of these situations.

10. Look for Shops with Easy Return Policies

For peace of mind, choose online bridal stores with flexible return policies, such as:

• Azazie – Offers “Try at Home” program and easy returns

• Lulus – Affordable gowns with a 30-day return window

• Revolve – 60-day return policy on select wedding styles

• David’s Bridal – Offers in-store returns for online purchases

Final Thoughts

Returning or exchanging a wedding gown bought online doesn’t have to be stressful if you’re well-prepared. Always shop from trusted retailers, read the fine print, and act quickly if things don’t go as planned. With the right approach, you can ensure your bridal dress journey ends with a gown that fits both your body and your vision—perfectly.