The Ultimate Guide to Scoring Big Savings at Swimwear Sales

Swimwear shopping can be an exciting but costly adventure, especially when you want to find high-quality suits that fit perfectly and reflect your personal style. Whether you’re preparing for a summer vacation or just updating your seasonal wardrobe, knowing how to score big savings at swimwear sales can make all the difference. In this ultimate guide, we’ll walk you through the best strategies to get the most out of swimwear sales and help you shop smarter, without breaking the bank.

1. Timing is Everything: Shop at the Right Time

Take Advantage of Seasonal Sales

Timing plays a key role in scoring big savings on swimwear. To get the best deals, it’s important to shop during the peak sale periods. Major swimwear brands often hold end-of-season sales or holiday promotions when they offer steep discounts.

• End of Summer: As the weather cools down, many retailers mark down their swimwear to make room for fall and winter collections.
• Holiday Sales: Look out for discounts during big holidays like Memorial Day, Labor Day, and Black Friday, when swimwear brands often run special sales.
• Mid-season Sales: Many retailers will offer mid-season sales in late spring or early summer, allowing you to grab trendy swimsuits at reduced prices before the busiest months hit.

2. Sign Up for Newsletters and Loyalty Programs

Exclusive Discounts Right to Your Inbox

Many swimwear brands offer exclusive promotions to customers who subscribe to their newsletters or sign up for loyalty programs. By opting into these programs, you get access to early notifications of sales, special coupon codes, and sometimes even birthday discounts. Some brands even offer first-time shopper discounts when you sign up, so it’s worth checking if your favorite swimwear retailer has a subscription offer.

Loyalty Programs for Additional Savings

Loyalty programs allow you to earn rewards with every purchase, which can then be redeemed for discounts on future swimsuits. Keep an eye out for rewards-based programs with your favorite brands like Aerie, Victoria’s Secret, or Target.

3. Shop Online for Bigger Discounts

The Convenience of Online Shopping

While shopping in stores can be fun, online shopping often offers better discounts on swimwear. Many retailers reserve their best deals for online shoppers, especially during clearance events. Shopping online also allows you to compare prices across different brands and websites, ensuring you get the best value for your money.

Use Price Comparison Tools

Take advantage of price comparison websites and apps to ensure you’re getting the best deal. These tools will show you where the same swimsuit is sold for a lower price, helping you find the most cost-effective options.

4. Look for Flash Sales and Limited-Time Offers

Take Advantage of Time-Sensitive Discounts

Flash sales are short-lived sales events that usually last anywhere from a few hours to a couple of days. These sales often feature high discounts—sometimes up to 50% off—on selected swimwear styles. To score big savings, it’s important to act quickly when these sales pop up, as the best items can sell out fast.

Follow Social Media Accounts for Flash Sale Alerts

Follow your favorite swimwear brands on social media platforms like Instagram and Facebook to get real-time updates about flash sales and exclusive promotions. Some brands offer flash sales only to their social media followers, so it’s a great way to stay in the loop.

5. Take Advantage of Outlet and Discount Stores

Explore Swimwear Outlet Stores

Outlet malls and online outlet stores can be a goldmine for discounted swimwear. These stores often carry last season’s swimsuits or overstocked items at significantly reduced prices. Shopping at outlets can help you find high-quality swimwear for less, and you can often find brand names like Speedo, Tommy Bahama, and Calvin Klein at discounted rates.

Online Discount Retailers

Websites like Nordstrom Rack, Overstock, and Saks Off 5th feature seasonal swimwear collections at up to 70% off. It’s worth checking these sites regularly, especially during clearance events, to score amazing deals on top-quality swimwear.

6. Check Out Discount Retailers and Big-Box Stores

Save at Big-Box Stores

Retailers like Target, Walmart, and Costco carry a wide selection of swimwear at affordable prices. They often have exclusive swimwear collections that you won’t find at department stores, making them a great place to shop for stylish yet budget-friendly options. Keep an eye on their seasonal sales, which typically offer swimwear at discounted rates.

Discount Retailers for Big Savings

Stores like Marshalls, TJ Maxx, and Ross regularly carry swimwear at a fraction of the original price. You can score big savings on popular brands if you’re willing to dig through the racks. These stores often carry past-season swimwear, but the savings are definitely worth it if you’re looking to save while still getting quality pieces.

7. Buy in Sets for More Savings

Bundle Deals for Bigger Discounts

Many swimwear retailers offer discounts when you purchase swimsuit sets, such as a bikini top and bottom or a one-piece with a matching cover-up. Buying in sets not only helps you save money but also ensures a coordinated and stylish look. Keep an eye out for “buy more, save more” promotions during swimwear sales.

8. Consider Secondhand and Resale Options

Sustainable and Affordable Shopping

If you’re looking for truly budget-friendly options, consider checking out secondhand or resale sites like ThredUp, Poshmark, or eBay. Many people sell gently used swimsuits for a fraction of the price they originally paid. These platforms often feature high-quality swimsuits from premium brands, and you can search for specific styles, colors, or sizes to find your perfect fit.

Benefits of Secondhand Swimwear

Buying secondhand is a sustainable option that allows you to score incredible deals while helping to reduce fashion waste. Many secondhand swimsuits are in excellent condition, making it an eco-friendly and affordable way to shop.

9. Set a Budget and Stick to It

Avoid Impulse Buying

Before you start shopping for swimwear, set a realistic budget for yourself. With so many tempting deals, it’s easy to get carried away, but having a set budget will help you avoid impulse purchases that you may regret later. Consider how many swimsuits you truly need and prioritize versatile styles that will serve you for more than one season.

10. Check Return and Exchange Policies

Make Sure You Can Return or Exchange Items

Before making a purchase, always check the return and exchange policies, especially when shopping online. Some sales may be final, meaning you won’t be able to return the item if it doesn’t fit or meet your expectations. However, many brands offer flexible return policies, even during sales, so be sure to double-check the terms before buying.

Final Thoughts: Shop Smart and Save Big

Shopping for swimwear on sale is all about timing, strategy, and being proactive. By following these tips—timing your purchase, using discounts wisely, shopping smart online, and taking advantage of seasonal and flash sales—you can score high-quality swimsuits without the hefty price tag. Happy swimming and shopping!