What It Takes to Be Featured in the Sports Illustrated Swimsuit Issue: Models Share Their Stories

For many aspiring models, landing a spot in the Sports Illustrated Swimsuit issue is a dream come true. The iconic magazine has been a career-launching platform for some of the most famous names in modeling, from Tyra Banks to Kate Upton. But what does it really take to be featured? From rigorous training and self-confidence to personal storytelling and breaking industry barriers, top models share their journeys to making it into SI Swimsuit.

1. The Competitive Casting Process

Getting selected for the Sports Illustrated Swimsuit edition is no easy feat. Each year, thousands of models submit applications, hoping for a coveted spot. The selection process is highly competitive and includes:

• Open casting calls – Models submit photos and videos showcasing their personality and natural beauty.
• In-person auditions – Shortlisted candidates attend interviews, where they demonstrate confidence and charisma.
• Swimsuit shoots and test photography – Prospective models must prove they can bring energy and presence to a photo shoot.
• Model Search Program – SI Swimsuit introduced a model search competition, allowing fresh faces to compete for a feature in the magazine.

Model Insight:

“I remember walking into my audition, nervous but excited. The team wasn’t just looking at my appearance—they wanted to see my personality and hear my story.” – Camille Kostek, 2019 SI Swimsuit Cover Model

2. Confidence Is Key

One of the biggest factors in being chosen for SI Swimsuit is confidence. The magazine celebrates all body types, and models who radiate self-assurance often stand out.

• Models must be comfortable in swimwear and able to project confidence in front of the camera.
• Being natural and unfiltered is a plus—many SI models embrace their unique features, including freckles, curves, and stretch marks.
• The magazine values authenticity, meaning models who stay true to themselves are more likely to be selected.

Model Insight:

“It’s not just about looking good in a bikini. It’s about how you carry yourself and own your space.” – Hunter McGrady, SI’s first plus-size model

3. Embracing Body Positivity and Diversity

In recent years, Sports Illustrated Swimsuit has made strides toward diversity and inclusivity. The magazine seeks models from different ethnicities, body types, and backgrounds to reflect a broader definition of beauty.

• Ashley Graham (2016) – Became the first plus-size model to grace the cover.
• Halima Aden (2019) – The first hijab-wearing model featured in the issue.
• Maye Musk (2022) – Proved that beauty and confidence have no age limit at 74 years old.

Models who embrace body positivity and inspire others often catch the attention of the selection team.

Model Insight:

“I wanted to show that every woman deserves to feel beautiful and confident in her own skin, no matter her size or shape.” – Ashley Graham

4. The Importance of Personal Storytelling

Beyond physical appearance, SI Swimsuit looks for models with powerful personal stories. Whether overcoming adversity, advocating for social change, or using their platform to inspire others, the models featured often have a story to tell.

• Many SI models have shared their journeys of body confidence, self-love, and breaking industry norms.
• Activism and advocacy play a role—models who use their voices for positive change stand out.
• The magazine values authenticity, which means sharing real, unfiltered experiences.

Model Insight:

“I wanted to be part of SI Swimsuit to show young girls that they can dream big and achieve anything, no matter where they come from.” – Halima Aden

5. Physical and Mental Preparation

Becoming an SI Swimsuit model requires more than just good looks. Many models undergo intense fitness routines and mental preparation before their shoots.

• Training and Nutrition – While SI Swimsuit celebrates all body types, models often follow a healthy lifestyle to feel strong and confident.
• Posing and Movement – Learning how to pose naturally and move gracefully in front of the camera is crucial.
• Mental Resilience – The modeling industry can be tough, and maintaining self-confidence is key.

Model Insight:

“I focused on being the best version of myself—healthy, happy, and confident. That’s what makes you shine in front of the camera.” – Kate Upton

6. The Reward: A Career-Defining Moment

For many models, appearing in SI Swimsuit is a life-changing experience. It opens doors to new opportunities in fashion, media, and business. Past SI Swimsuit models have gone on to become:

• Supermodels with global recognition
• Entrepreneurs launching their own fashion and beauty brands
• Activists using their platforms for positive change

Model Insight:

“Being in Sports Illustrated Swimsuit gave me the confidence to embrace every part of myself and inspire others to do the same.” – Tyra Banks

Conclusion: More Than Just a Bikini Shoot

Becoming an SI Swimsuit model takes more than just good looks—it requires confidence, authenticity, and a powerful story. The magazine has evolved into a platform for empowerment, inclusivity, and self-expression, making it a dream opportunity for models worldwide. Whether breaking beauty norms or inspiring the next generation, SI Swimsuit models prove that confidence is the ultimate key to success.