2. Minimalist and Clean Designs

While traditional varsity jackets were known for their bold colors, embroidered letters, and graphic elements, 2024 sees a shift towards minimalist designs. Simple, monochromatic jackets with subtle detailing are now the preferred choice for many. Think solid colors like black, navy, and grey with understated stitching or logo placements.

• Key Features: Solid color designs, subtle branding, streamlined silhouettes, minimal logos.
• Why It’s In: The trend reflects a desire for timeless, versatile pieces that can be easily styled with various outfits.

3. Retro & Vintage-Inspired Styles

2024 brings a strong return of retro and vintage-inspired varsity jackets. Drawing from the ’80s and ’90s, these jackets feature oversized fits, throwback lettering, and old-school team logos. The classic wool body with leather sleeves continues to be a go-to look, but now there’s a nostalgic twist that appeals to a younger generation and those seeking a timeless, vintage aesthetic.

• Key Features: Oversized fits, bold patches and embroidery, vintage team logos, wool and leather combinations.
• Why It’s In: Nostalgia is a powerful trend, and vintage-inspired designs allow wearers to tap into past decades while remaining relevant.

4. Tech-Infused Fabrics

With the rise of high-tech sportswear, varsity jackets in performance fabrics have gained popularity. These jackets often feature moisture-wicking, breathable, and weather-resistant materials, making them practical for all-day wear. They blend the athletic origins of the varsity jacket with the latest in fabric technology, offering style without compromising on performance.

• Key Features: Water-resistant fabrics, moisture-wicking linings, performance-focused zippers and pockets.
• Why It’s In: Functionality is key in 2024, and jackets that combine fashion with technology are in demand.

5. Bold Color Blocking

While minimalist designs are on the rise, color blocking is still a trend for those who prefer to make a statement. In 2024, the color-blocked varsity jacket is evolving, featuring unexpected color pairings, geometric patterns, and contrasting sleeve designs. This fresh take on the traditional color blocking brings a modern edge to the classic varsity style.

• Key Features: Contrasting color panels, geometric shapes, dual-tone sleeves.
• Why It’s In: Color blocking allows for personal expression and a bold, energetic vibe.

What’s Out: What to Avoid in Varsity Jackets in 2024

1. Excessive Logos and Branding

In 2024, oversized logos and excessive branding are being left behind in favor of more understated and refined looks. While logos will always be part of the varsity jacket’s charm, too many embroidered or printed logos can make the jacket look dated or overly commercial. Instead, subtle logo placements or hidden branding are becoming the preferred choice for modern varsity jackets.

• What’s Out: Large, overpowering logos, excessive brand names printed across the chest.
• Why It’s Out: Consumers are increasingly drawn to minimalist designs, preferring pieces that offer timeless style rather than overly branded garments.

2. Too Much Embroidery

While embroidered patches and letters are classic elements of varsity jackets, 2024 sees a decline in heavy embellishment. Elaborate and excessive embroidery, especially on the back or sleeves, is being swapped out for simpler, more refined designs. Instead of multiple patches, today’s varsity jackets are embracing the “less is more” philosophy.

• What’s Out: Over-the-top embroidery, multiple patches, heavily embellished designs.
• Why It’s Out: Simpler styles are in demand, with clean lines and subtle details making the jacket more versatile and wearable.

3. Shiny, Faux Leather Sleeves

In previous years, shiny faux leather sleeves were a common feature of many varsity jackets, but in 2024, they’re being replaced by matte or textured finishes. Faux leather that looks too glossy can sometimes feel a bit cheap or outdated, while matte or textured leather (or eco-friendly alternatives) offers a more refined and modern look.

• What’s Out: Shiny, glossy faux leather sleeves, overly synthetic finishes.
• Why It’s Out: Matte and textured finishes provide a more polished, high-quality look that’s perfect for both casual and semi-formal settings.

4. Bulkier Fits

The oversized, bulky varsity jackets that were all the rage a few years ago are falling out of favor. In 2024, the trend is moving toward more tailored and fitted varsity jackets. While the classic boxy silhouette still exists, a more streamlined and flattering cut is taking precedence, creating a more modern, well-proportioned look.

• What’s Out: Bulky, oversized fits, excessive padding.
• Why It’s Out: Modern styling favors more fitted, tailored garments that complement the body and create a sleek, put-together look.

5. Outdated Color Combinations

While bold color choices are still in, outdated and overused color combinations like red and white or primary color schemes are losing their charm in 2024. Instead, neutral tones and fresh color combinations—such as muted greens, deep blues, and earth tones—are on the rise. These colors feel more sophisticated and versatile, allowing the jacket to transition seamlessly through different seasons.

• What’s Out: Overused color combos (red and white, primary colors).
• Why It’s Out: Modern tastes lean towards more versatile, muted tones that are easier to style.

Conclusion: Embrace the New Varsity Jacket Trends

The varsity jacket continues to be a beloved classic, but the trends in 2024 have shifted toward sustainability, minimalism, and refined details. Whether you prefer a vintage-inspired look, a modern minimalist design, or a jacket that combines fashion with function, this year’s trends offer something for everyone. Avoid the outdated oversized logos, bulky fits, and excessive embroidery of the past and instead opt for sleek, tailored styles made from eco-friendly materials. By embracing these fresh trends, you can ensure that your varsity jacket remains a fashionable, timeless piece in your wardrobe for years to come.